Microsoft's $3 trillion market cap milestone is the latest in a string of wins for Big Tech's elder statesman

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Hello! Introducing the worst new trend of 2024: People requesting individual checks for the food they ate at group dinners.

In today's big story, we're looking at Microsoft notching another big win by briefly reaching a $3 trillion valuation.

What's on deck:

But first, Microsoft's hot streak.


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The big story

Microsoft's milestone

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Big Tech's elder statesman briefly joined an ultra-exclusive club on Wednesday.

Microsoft became the second company ever to reach a $3 trillion market cap, Business Insider's Phil Rosen writes.

Microsoft finished the day below the threshold, but not before sharing time in $3-trillion-land with one of its biggest rivals: Apple. The fellow tech giant initially hit the mark on an intraday basis more than two years ago but secured its spot there over the last few months.

Microsoft's latest achievement comes after a string of big wins, from a massively successful partnership with OpenAI to winning $1 billion in business from rival Amazon.

It's an impressive run for a company often viewed as the least sexy in Big Tech.

Which raises the question: Is Microsoft cool again?

Ashley Stewart, BI's resident Microsoft expert, told me Microsoft's "cool" renaissance gets touted by the media every few years. (And she's not wrong.)

But she also acknowledged this time feels different. As much hype as there is in the AI space — and there sure is a lot — Microsoft seems to be delivering on much of it.

bill gates at a podium
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Microsoft's history of being considered "boring" is actually helping it pitch companies on innovative tech.

Decades of experience selling tech means Microsoft has deep relationships and trust with its clients. So when it comes to diving into new, innovative tech such as AI, it makes sense companies would be most comfortable working with Microsoft, Ashley told me.

That's also why Microsoft is a valuable partner for newer AI companies. Scary new tech doesn't seem that daunting when it's got Microsoft's stamp of approval.

Still, Microsoft is facing plenty of competition in the AI space. Amazon maintains a considerable lead in the public cloud. And Google, despite all its current headaches, remains a force to be reckoned with.