Key topics include first-party measurement solutions, the changing nature of linear TV, and the need for relevance, trustworthiness and efficiency in multi-platform campaigns
TORONTO, Dec. 1, 2021 /CNW/ - CMAmeasurement, a new addition to the Canadian Marketing Association's Event Series, will bring together speakers from a variety of sectors to address trends, solutions and challenges associated with marketing measurement and campaign effectiveness.
Attendees will learn about:
First-party solutions to measure campaign performance
Shifts and trends in linear TV
The importance of effective and trustworthy measurement in a cross-platform ecosystem
When: Wednesday, December 8, 2021, 1:00 p.m.-3:15 p.m. ET
Where: Online. To register, please contact Nathaniel Glassman: firstname.lastname@example.org or 416-998-2258
Ashley Fitzgerald, Senior Director, Data Science & Analytics, Appnovation
Alanna Handelman, Senior Account Executive, Snap Inc.
Sam Mulinder, Marketing Science Group Lead, Snap Inc.
Jordan Rothel, Business Development Manager, NLogic
Bryce Saunders, Vice President, Digital Product & Delivery, AIR MILES Reward Program
Bryan Segal, Senior Vice President, Commercial, Comscore
Drew Weicker, Vice President, Sales, North America, DoubleVerify
About the Canadian Marketing Association
The Canadian Marketing Association (CMA) strengthens marketers' significant impact on business in Canada. We provide opportunities for our members from coast to coast to develop professionally, contribute to marketing thought leadership, build strong networks across all economic sectors, and shape positions advocated by the CMA to strengthen the regulatory climate for business success. Our Chartered Marketer (CM) designation signifies that recipients are highly qualified and up to date with best practices, as reflected in the Canadian Marketing Code of Ethics and Standards.
SOURCE Canadian Marketing Association
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