McGuffin Creative Group recently received two gold Financial Communications Society Portfolio Awards for marketing and design campaigns, the agency announced today.
The Financial Communications Society awarded McGuffin for work for clients Bank of the West and CUNA Mutual Group, recognizing McGuffin and CUNA Mutual Group with a gold award in the B2B Event Marketing category for a trade show event campaign, "Take the Guessing Out of Their Investing." McGuffin and Bank of the West received gold in the Corporate Image category in Digital Collateral for a corporate overview presentation (https://www.mcguffincg.com/our-work/).
"We are a fundamentally different bank with a unique leadership story in sustainability and diversity," said Winston Conklin, senior marketing partner, VP at Bank of the West. "McGuffin helped us craft a visual narrative for that story, equipping our sales teams with a powerful tool to sell the bank."
Mary Rittweger, senior marketing manager, broker dealer & advisor marketing for CUNA Mutual Group, said McGuffin took the story the company wanted to tell trade show attendees and made it engaging and memorable. "They helped us break through to our financial advisor audience with a booth and support materials that made a potentially complex message compelling and easy to understand."
Chris Sculles, partner and president of McGuffin Creative Group, summed up the wins this way: "It’s always an honor to get an award. But it’s thanks to the relationships we have with our clients. We have the pleasure of working in partnership with smart, savvy marketers who expect — and enable — high caliber creative."
Founded in 2004 and located in Chicago’s West Loop, McGuffin Creative Group provides a range of marketing services, including branding, digital communications and print communications, to clients including Mayo Clinic, Bank of the West, CUNA Mutual Group, Business Wire and more.
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