Dallas Mavericks owner and billionaire Mark Cuban has confirmed reports from last week, in a post on his personal blog today, that he has a serious beef with Facebook. But before getting into all the reasons he no longer loves the social network, he clarifies one small point: "First, I’m not recommending to any of my companies that we leave facebook," he writes. Last week ReadWriteWeb's Dan Lyons kind of made it seem like Cuban planned to pull out altogether because of the way Facebook's algorithm has affected the way people see his brands's posts. The algorithm, Edgerank, controls brand posts so that not all fans are forced to see each one in their news feeds. Because of this, he quoted Cuban saying "We are moving far more aggressively into Twitter and reducing any and all emphasis on Facebook." And later he had him talking about all the reasons he finds it horrible for businesses. Like, mainly, that it's too expensive, a point that GigaOm's Mathew Ingram called naive. "Really? That surprises you? What else did you think Facebook was going to do when it gave you a giant social platform for nothing?" Cuban now explains that he isn't bailing on Facebook, just de-emphasizing it in favor of other Internet places, like Tumblr and Twitter. But, that does not mean that he does not hate Facebook as much as everyone has been saying he hates Facebook. He does.
You can read the laundry list of reasons over at his personal blog, but some highlights include:
- Its a time waster ... FB doesn’t seem to want to accept that it’s best purpose in life is as a huge time suck.
- IMHO, FB really risks screwing up something that is special in our lives as a time waster by thinking they have to make it more engaging and efficient.
- So by default you are not going to use your newsfeed as a primary source of information. It’s more like the township newspaper
- I also think that FB is making a big mistake by trying to play games with their original mission of connecting the world. FB is a fascinating destination that is an amazing alternative to boredom which excels in its SIMPLICITY. One of the threats in any business is that you outsmart yourself. FB has to be careful of just that.
Basically Mark Cuban thinks Facebook should stop trying to make money and stop trying to get too smart, which might work in the favor of Cuban who doesn't want to spend too much money on something silly like social media. But,this doesn't sound too appealing to Facebook, which as a public company needs to make money. Unless more join his cause, which could maybe happen. At least the Miami blog the 305 agrees with him. Anyone else?