Killi Unveils Data on 320 Million Americans, Allowing Consumers To View & Reclaim Control Of Their Online Data

Killi accelerates data transparency for consumers by announcing a first-of-its-kind feature that allows users in the USA to fetch and control their online data profile.

New York, New York--(Newsfile Corp. - April 6, 2021) - Killi Ltd. (TSXV: MYID) (OTCQB: MYIDF) (OTCQB: MYIDD) ("Killi") announces the launch of 'Killi Unveil,' a product iteration that allows consumers in the USA to access 320 million online data profiles, profiles that until today has remained inaccessible to them. This market first enables users to authenticate their identity in the Killi product and then fetch their data from the internet. Once retrieved, consumers can view over 200 attributes collected and sold without their express permission.

"Every single person on the planet over the age of 16 has a digital profile, inaccessible to them, that is being sold today for thousands of dollars per year," said Killi founder and CEO Neil Sweeney. "There is no destination for consumers to view, edit, opt-out, or be compensated for the use of this data, until now. At Killi, we believe consumers should be in the conversation regarding how their information is being collected and used. The notion that companies can continue to collect and sell consumers' data without their involvement is an antiquated model that we are attacking. This advancement accelerates our mission of becoming the leading global brand associated with transparency and privacy for consumers."

An additional benefit of Killi's new feature is consumers' ability to edit their data - both a gap in the current data market and a requirement in California's new privacy regulation Proposition 24¹. As data usage and acquisition has never typically included the consumer, there has never been a way for data to be updated. The result has been stale, outdated files being traded by parties, lowering the data's efficacy and integrity. In working with Killi, companies can acquire user consent and more accurate files due to the profiles' editability while redistributing dollars back to consumers.

#Unveil is currently limited to the United States but will expand to the additional countries that Killi supports, including Australia, Singapore, Canada, and New Zealand. The US market is the most significant global data market, with estimates of its value exceeding $247 billion². The world's data market is in flux due to privacy legislation changes and the deprecation of third-party cookies and mobile identifiers - the two dominant variables used to track and target consumers. These changes are forcing every business that has a dependency on data to look for new transparent, privacy-compliant data sources to power their models, which Killi can supply.

Killi believes that all data is a manifestation of consumer identity and that redistributing control and compensation to the consumer is a critical component of participation in an evolving market. #Unveil is the latest iteration in Killi's continued efforts for increasing consumer inclusion and compensation.

About Killi Ltd

Killi Ltd. (TSXV: MYID) (OTCQB: MYIDF) (OTCQB: MYIDD) is a consumer privacy ecosystem that allows consumers to take back control of their consumer data from those who have been collecting it and selling it unbeknownst to them.

Killi is currently available online or via iOS or Android in five countries (US, Canada, Singapore,

Australia, and New Zealand). Killi pays users automatically every week a cash Data DividendTM for the use of their data, making Killi the only company in the world that is compensating users for the purchase of their data.

Killi is also the creator of uaretheproduct.io, a consumer-facing website that allows consumers to determine their data's value broken out by individual platforms.

To learn more about Data Unveil and how Killi fairly pays users, please visit https://killi.io/earn.

Download Killi here.

For further information, please contact:

Chris Frostad, CFO
1-855-908-DATA
E: investorrelations@killi.io

Source:

1. Ballotpedia: California Proposition 24, Consumer Personal Information Law and Agency Initiative (2020)

2. Statista

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Forward-Looking and Other Cautionary Statements

This news release may contain "forward-looking statements" within the meaning of applicable securities laws, including, but not limited to, the Company's financing plans; the proposed use of proceeds of the Offering; and other expected effects of the Offering. Forward-looking statements may generally be identified by the use of the words "anticipates," "expects," "intends," "plans," "should," "could," "would," "may," "will," "believes," "estimates," "potential," "target," or "continue" and variations or similar expressions. These statements are based upon the current expectations and beliefs of management and are subject to certain risks and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. These risks and uncertainties include, but are not limited to: the dilution arising from the Offering; the Company may not receive final approval from the TSXV concerning the Offering; the Company may not use the proceeds from the Offering as intended; the Company may not increase the overall awareness of Killi in Canada or the United States; the uncertainty surrounding the spread of COVID-19 and the impact it will have on the Company's operations and economic activity in general; and the risks and uncertainties discussed in our most recent annual and quarterly reports filed with the Canadian securities regulators and available on the Company's profile on SEDAR at www.sedar.com, which risks and uncertainties are incorporated herein by reference. Readers are cautioned not to place undue reliance on forward-looking statements. Except as required by law, the Company does not intend and undertakes no obligation to update any forward-looking statements to reflect, in particular, new information or future events.

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