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Justwealth Financial Launches Canada's Most Comprehensive Online Investment Portfolio Platform

New Investment Company Aims to Restore the Trust of Canadian Investors Through Honest and Sophisticated Advice

The impact of fees on your investment portfolioClick here for high-resolution version

TORONTO, ON--(Marketwired - April 05, 2016) - Justwealth Financial Inc. (Justwealth) today announced the launch of its online investment portfolio management platform, the most comprehensive of its kind in Canada. The platform provides investors with investment solutions built on honest, sophisticated advice that fits the modern Canadian lifestyle. With over 60 distinct portfolio options, Justwealth offers tailored online investment solutions built on decades of experience.

"Our mantra is to provide Canadians with transparent, honest advice, so they know exactly what they're getting and what they're paying for," said Andrew Kirkland, Co-Founder, and President. "Trust in the financial services industry is decidedly low, which isn't all that surprising given all of the conflicts of interest that exist. By putting our clients' interests first, we hope to restore the trust of investors."

Justwealth offers very low annual management fees ranging from 0.40 per cent to 0.50 per cent, which is about one-third to one-half of the fee associated with traditional investment options, such as mutual funds or using an Investment Advisor. Investment fees can have a devastating negative impact on an investor's overall wealth. Reducing fees by even a tiny amount could add thousands of dollars to a portfolio over time.

Each client is served by a dedicated Personal Portfolio Manager and support team, which includes financial planning and ongoing portfolio rebalancing, and is free from the conflicts of interest associated with traditional investment firms. Clients will have access to refined investment strategies such as tax loss harvesting and annual target date portfolios for RESPs, a unique and innovative solution that automatically transforms itself over time to "mature" in the year that a child will begin post-secondary education. Justwealth has also engineered specific portfolios for registered and non-registered accounts that can accommodate growth, income or capital preservation investment objectives.


"There are many different types of investors, with different priorities, dreams, and goals," said James Gauthier, Co-Founder, and Chief Investment Officer. "Our approach is to take the time to learn about each clients' complete financial picture, and to leverage our extensive portfolio roster to customize a solution that is personalized to meet their needs."

Justwealth's Advisory Board is made up of highly accomplished professionals from the financial services, tech and business community, including retirement guru Malcolm Hamilton, behavioral investing expert Lisa Kramer, Carol Stewart, President and CEO of Kellogg Canada, and Naman Budhdeo, CEO and Founder of

As more and more Canadians turn to online banking and integrate technology in their lifestyle, online investing is poised to be a disruptor to the status quo of financial advice.

"More than half of Canadians prefer to do their banking online. We view online financial advice as a natural extension of online banking, and we expect it will become mainstream very quickly," continued Kirkland. "Using the Internet as a medium to deliver financial advice not only dramatically reduces costs, it also results in far better convenience for clients."

Canadians can find out more about Justwealth or open up an account at

About Justwealth Financial
Justwealth is Canada's most comprehensive online investing platform, offering over 60 different portfolios, customized to meet each investor's needs and goals. It is made of investment industry experts looking to change the way investment advice is provided in Canada, and to treat clients as they themselves would like to be treated: justly. Justwealth is registered to serve residents in all ten Canadian provinces.

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