Jim Cramer Says e.l.f. Beauty Inc. (ELF) Has Been ‘Put Through The Meat Grinder’
We recently compiled a list of the Jim Cramer’s Top 10 Stock Picks You Can’t Ignore. In this article, we are going to take a look at where e.l.f. Beauty Inc. (NYSE:ELF) stands against Jim Cramer's top stock picks.
In a recent episode of Mad Money, Jim Cramer discussed the current divide between tech stocks and other sectors, highlighting their tendency to move in opposite directions. For example, on a day when the Dow Jones Industrial Average increased by 228 points and the S&P 500 went up by 0.13%, the NASDAQ, which is heavily influenced by tech stocks, dropped by 0.52%. Cramer thinks it's because there isn’t enough new money flowing into the market.
"How did we get to this bizarre dichotomy between tech stocks and pretty much everything else, where the two groups now almost always seem to move in opposite directions? Take today: the Dow Jones Industrial Average gained 228 points, the S&P advanced 0.13%, but the NASDAQ—with all that tech in it—dropped a bomb. Yes, it fell 0.52%. How could there be such a schism?"
As a result, large institutions need to move their investments between sectors since they can’t invest in both at once. This shift is due to market mechanics rather than fundamental news. When stocks are already doing well, it’s difficult to attract new investment, especially when safer options provide attractive returns. Therefore, either tech stocks or other sectors will perform well, but not both simultaneously.
"It’s because there’s not enough money coming in from the sidelines, so these big institutions have to swap out of one group if they want to buy stock in another. Yet this action has nothing to do with fundamentals; it’s not about the news, it’s about pure market mechanics. When stocks are already red hot, it’s hard to attract new capital from the sidelines, especially when you can get a cozy 4% return for doing nothing. So, either tech wins or everything else wins, but there’s not enough cash for both of them to win at the same time."
Market Shake-Up: Clear Winners and Losers Amid Fed's Critical Rate Decision
Cramer notes that this situation results in distinct winners and losers, rather than a range of performance on a positive day. This is occurring amid uncertainty about whether the Federal Reserve will reduce interest rates by 25 or 50 basis points in their upcoming meeting. Cramer also notes that, despite his usual reluctance to speculate on the Fed’s decisions, recent market movements have been swayed by expectations of rate cuts. For example, when The Wall Street Journal indicated the Fed might choose a 50 basis point reduction, there was a notable shift towards cyclical stocks, particularly those related to housing. This shift, along with other positive news, contributed to the market's best week of the year.
"What happens? We get winners and losers—not big winners and smaller winners, as you would normally expect on an up day like today. This is all against the backdrop of the big question: will the Fed cut rates by 25 basis points or 50 when it meets on Wednesday?
Now, you know me, I try to refrain from this parlor game of guessing the Fed's next move based on the strength of the economy. Last week, when *The Wall Street Journal* indicated the Fed may actually be leaning toward 50 basis points, we saw this great migration into cyclicals, especially anything related to housing. Of course, last week, there was just enough good news to propel the entire market, which is why it was the best week of the year.
This leads me to this newfound great divide between tech and non-tech, because that’s how this market seems to be trading. It’s a big reason why I’m out here in Silicon Valley this week. Today, we saw a market that doesn’t believe in AI, or tech in general for that matter. It’s a market that believes a 50-basis-point rate cut will shift money from semiconductors to housing and anything housing-related, and people want to get ahead of that."
Jim Cramer's Definition of ABT: "Anything But Tech"
Jim Cramer noted that Monday’s market saw a wide range of winners. Healthcare stocks, retailers, and consumer packaged goods companies all did well, and even oil stocks, which have been lagging, are rebounding. This is unusual because typically when cyclical stocks rise, sectors like healthcare and consumer products would drop. Cramer explains this trend as part of a broader market shift he calls "ABT," or "anything but tech." Essentially, today's market is focusing on sectors outside of technology.
"Today, the winners broadened out. The healthcare stocks got jiggy, retailers worked, and consumer packaged goods companies outperformed. Even the much-maligned oils are rallying. It’s crazy—healthcare and consumer products should be selling off when cyclicals rally, but that’s not what’s happening because it’s *ABT*. No, I’m not talking about the symbol for Abbott Labs. ABT means “anything but tech,” and that’s what today’s market was about.
The implications are pretty stark, folks. Market commentators call this a rotation, but that understates what’s really happening here because the move is so vicious and devoid of realism. The market’s action is dictating what we do. For example, we know that the principal beneficiaries of rate cuts are the housing stocks, which rallied again today. This is the second day these stocks jumped as rates continue to plummet. But today, day two, was zero-sum."
Tech stocks also experienced notable gains because of key events. For example, Larry Ellison from Oracle reported strong earnings and emphasized the need for many additional data centers.
Our Methodology
This article summarizes Jim Cramer's latest Mad Money episode, where he discussed various stocks. We have selected the ten most notable companies he mentioned and ranked them based on their ownership levels by hedge funds, from the least owned to the most owned.
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A close up of the lip and eye products from the company on a model in a fashion and beauty shoot.
e.l.f. Beauty Inc. (NYSE:ELF)
Number of Hedge Fund Investors: 40
Jim Cramer also discussed e.l.f. Beauty Inc. (NYSE:ELF), a cosmetics company known for its affordable products and a long-time favorite of his in the consumer goods sector. Cramer noted that while beauty can be subjective, e.l.f. Beauty Inc. (NYSE:ELF) focuses on enhancing eyes, lips, and faces.
Despite a strong performance last quarter, e.l.f. Beauty Inc. (NYSE:ELF)’s stock dropped 14% after it failed to increase its guidance enough, leading to a significant decline in its stock price since then. Cramer questions whether this downturn might present a good buying opportunity for investors.
"Beauty is in the eyes of the beholder, but for this company, it resides in the eyes, lips, and face. Investors may have frown lines, but will *e.l.f. Beauty* make up for a blemished sector and put on a happy face? All right, what are we supposed to do with the stock of *e.l.f. Beauty*, the value-oriented cosmetics player that’s long been one of my favorite growth stories in the consumer products space?
A little over a month ago, these guys reported what I thought was an excellent quarter, but apparently, they didn’t raise guidance enough, and the stock plunged 14% the next day. Since then, the stock’s been put through the meat grinder. So, could this be a buying opportunity?"
e.l.f. Beauty Inc. (NYSE:ELF) stands out as a strong investment choice due to its impressive financial performance, rapid sales growth, and innovative product strategies. In Q1 2025, e.l.f. Beauty Inc. (NYSE:ELF) exceeded expectations with earnings per share (EPS) of $0.87, beating the forecast of $0.67, and revenues of $324.48 million, surpassing analyst predictions. This strong performance is fueled by high demand and successful product launches, like the Power Grip line.
For fiscal 2024, e.l.f. Beauty Inc. (NYSE:ELF) reported over $1 billion in net sales, a 77% increase from the previous year, with international sales up 115%. e.l.f. Beauty Inc. (NYSE:ELF)'s innovative strategies also led to a 30% growth in color cosmetics, outperforming the overall market and securing top positions in market share.
Looking ahead, e.l.f. Beauty Inc. (NYSE:ELF) forecasts 20-22% net sales growth for fiscal 2025, driven by international expansion, ongoing product innovation, and potential acquisitions. These factors position e.l.f. Beauty Inc. (NYSE:ELF) for continued growth, making it an attractive investment opportunity for those seeking growth potential.
ClearBridge Multi Cap Growth Strategy stated the following regarding E.l.f. Beauty, Inc. (NYSE:ELF) in its first quarter 2024 investor letter:
“In consumer sectors, we added Tractor Supply Company and E.l.f. Beauty, Inc. (NYSE:ELF). ELF, in the consumer staples sector, is the third-largest mass cosmetics brand in the U.S. We believe the flywheel of ELF’s consumer value proposition, its innovation pipeline, and its unique ability to bring prestige-like products to mass consumers and high consumer engagement will enable the company to continue to outgrow the global market.
We see significant opportunity for ELF to transform itself from an emerging U.S. color cosmetics brand to a global beauty stalwart by doubling its share in the U.S. over the next few years and gaining share in international and skincare markets. ELF is profitable, balancing growth and earnings, and has an attractive balance sheet.”
Overall ELF ranks 9th on our list of Jim Cramer's top stock picks. While we acknowledge the potential of ELF as an investment, our conviction lies in the belief that under the radar AI stocks hold greater promise for delivering higher returns, and doing so within a shorter timeframe. If you are looking for an AI stock that is more promising than ELF but that trades at less than 5 times its earnings, check out our report about the cheapest AI stock.
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Disclosure: None. This article is originally published at Insider Monkey.