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How to invest in precious metals

Constance Gustke

Looking for havens other than gold and silver?

Lesser-known precious metals, such as palladium and platinum, may be just the ticket. They are rare metals that have soared in value the past few years. They are also the new metals on the block compared to ancient gold and silver. They began being refined in the 1800s.

Platinum and palladium get an extra pop when gold soars, though. All precious metals move together, says David Morgan, founder of Platinum, which follows the price of gold, can even sell at a premium to its fellow precious metal.

These metals, increasingly coveted for high-tech uses such as catalytic converters in cars, can help diversify your portfolio and hedge against financial uncertainty.

Before investing in platinum or palladium, ground your portfolio by investing in gold and silver first, Morgan says. "Everyone needs gold and silver," he says."Platinum and palladium aren't for everyone because markets are smaller. They're nicer to have rather than need."

Why? Both metals' prices can be highly volatile. They're bought and sold via precious metals brokers.

Hold them for at least three years, says Paul Mladjenovic, author of "Precious Metals Investing for Dummies." Platinum and palladium should represent no more than 5 percent of your investment portfolio compared to 10 percent for gold and silver. That's because markets for these metals are smaller, and trading is more limited than for gold and silver.

Don't let swan-diving metal prices drive your investment strategy. "Speak to a financial adviser about setting a target price when selling," he says.

Platinum regains its luster

Platinum is 10 times rarer than gold, and the tight supply can mean wildly fluctuating prices. For example, platinum hit a high of $2,252 per ounce in March 2008 only to plummet to $794 in October that year. Supply issues in South Africa, where most of the metal is mined, were to blame, Mladjenovic says. "As soon as the problem was fixed, the metal's price dropped," he says.

The metal hasn't again reached that all-time high.

The best way to invest is to buy bullion coins, or coins minted but not used in day-to-day transactions. "You're less likely to worry about the ups and downs in the market," Morgan says. "So you'll hold onto the coins."

U.S. Mint-issued American Eagle platinum coins are one possibility. They're easily bought at banks, brokerage firms or directly from the U.S. Mint. They also can be purchased at major coin dealers such as Monex Precious Metals in Newport Beach, Calif. Go to the U.S. Mint website,, for a list of authorized dealers.

But a less liquid market than gold can mean they're harder to cash in. "Before you buy bullion coins, ask about the dealer's buyback policy," Mladjenovic says.

This shiny metal, which mimics silver, sold for almost the same price as gold in late September -- about $1,571 per ounce for platinum and about $1,649 per ounce for gold.

Given the high price, look for denominations of less than 1 ounce, Mladjenovic says. "You can tiptoe into the market by buying ½-ounce American Eagle coins," he says. They're also issued in ¼-ounce and 1/10-ounce denominations. Coin markups average 2 percent to 6 percent, he says.

Avoid buying antique or collectible platinum coins, Mladjenovic says. "There's a higher dealer markup," he says. You'll also be stuck with judging a coin's rarity and authenticity.

Platinum exchange-traded funds, or ETFs, that own the metal, are another good way to invest, Mladjenovic says. For example, ETFS Physical Platinum Shares, or PPLT, tracks the price of physical platinum by holding bullion, which is stashed in European vaults.

Palladium is more obscure

A lesser-known precious metal than platinum, palladium is growing in popularity. The market for it is also highly volatile, partly driven by industrial demand, so investors need cast-iron stomachs. About 50 percent of palladium demand is based on its use in cars for catalytic converters.

Palladium is the poor man's platinum, Mladjenovic says. In late September, it sold for about $651 per ounce compared to about $1,563 per ounce for its sister metal, but it also is hitting all-time highs.

Like platinum, palladium bullion coins are the easiest investment vehicle. But they may be tougher to find since the U.S. Mint currently doesn't issue platinum coins. Still, Palladium Canadian Maple Leaf coins are sold at major dealers. As demand for precious metal coins has grown, the U.S. Mint has begun to consider selling palladium coins, according to the government website.

The ETFS Physical Palladium Shares, or PALL, fund also holds the bullion, which tracks the market.

Ultimately, platinum and palladium have surging demand on their side. Morgan says hard assets held during times of financial uncertainty aren't as risky as you might think.

"These metals are for investors who want something rarer," he says. "They're not for everyone."

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