Intertainment's Portfolio Investment Cap That Revolutionizes Online Merchandising Experiences

TORONTO, CANADA and LOS ANGELES, CALIFORNIA--(Marketwired - March 27, 2014) - Intertainment Media Inc. ("Intertainment Media" or "Company") (TSX VENTURE:INT)(ITMTF)(I4T.F) is pleased to announce that its portfolio investment company, Cap That, continues to revolutionize the online merchandising and eCommerce experience for fans in the entertainment and sport sectors by introducing a dynamic platform that weaves together traditional merchandising with unprecedented product customization tools and print on demand capabilities.

Fans can purchase predesigned merchandise or they can make their own custom products using still images from video, photos, and graphics. The design and customization options are limitless as fans have the ability to create alongside the artist. Adding an extra layer to this experience is the ability for fans to post their creations in a "Fan Showroom" for other fans to purchase, share or further customize.

As the music, sports and entertainment industries continue to evolve, sales of branded merchandise is a key success parameter for artists, record labels and studios as merchandise is a growing part of the annual revenue program. Cap That's unique abilities are on trend with market dynamics and bring brands and users closer together.

For artists, music labels, entertainment companies and sports brands, Cap That increase the efficiencies and product design capabilities by utlizing "just in time" methodologies of custom branded merchandise, minimizing costly inventory requirements and maximizing profit margins. Inventory control is no longer an issue, nor is leftover stock as Cap That allows the fan to be the designer and all merchandise is produced on demand within 24 hours. Cap That has effectively streamlining the entire design, development and sales channel, thus reducing costs across the board for businesses and consumers alike.

"Cap That is changing the way branded artist and studio merchandise can be designed, produced and sold. It's rewarding to know that we are empowering fans to do more while delivering improved efficiencies and increased revenues for our partners," says David Hibbard, CEO of Cap That.

Cap That has recently launched an online merchandising website for the block buster Disney film, "The Muppets Most Wanted" (www.capmuppets.com) and has created artist sites for stars such as Demi Lovato (www.capdemi.com), Lucy Hale (www.caplucy.com), August Alsina (www.capaugustalsina.com), Robin Thicke (www.capthicke.com) and Mac Miller (www.capmacmiller.com).

Cap That has a number of new projects underway in the entertainment and sports categories and will be announcing additional partnerships in the near future.

Cap That is also working with Intertainment's portfolio company, Yappn Corp. (YPPN), to introduce and develop multi-lingual opportunities for eCommerce and social programming for their brand clients.

About Active ImageNation Inc. - Cap That - www.capthat.com

Active Image Nation Inc., operating as Cap That, is the world's most powerful product personalization platform for custom merchandising and eCommerce. Cap That is the next generation, dynamic merchandising platform that is changing the way the world sells, creates and buys personalized and licensed products. For more information, please visit www.capthat.com.

About Intertainment - www.intertainmentmedia.com

Intertainment is one of Canada's leading technology incubators and is focused on developing, nurturing and investing in both North American and global technologies and companies that provide technology solutions for brands and consumers alike. Intertainment also owns and operates a number of key properties and has investments in leading edge technologies and social media platforms, including Magnum, Ortsbo, CapThat, theAudience, Lexifone, Shiny Ads and Yappn Corp (www.yappn.com). For more information on Intertainment and its properties, please visit www.intertainmentmedia.com.

Intertainment is headquartered in the Toronto, Canada region, with offices in New York, Los Angeles and San Mateo, CA and is listed on the TSX Venture Exchange under the symbol "INT" (INT.V) and in the US on the OTCQX Market under the symbol "ITMTF". Intertainment is also traded in Europe on the Open Market (Regulated Unofficial Market) Frankfurt Exchange under the symbol "I4T".

This news release contains certain "forward-looking information" within the meaning of such statements under applicable securities law, including statements relating to the expected use of proceeds of the Offering.

Forward-looking information is frequently characterized by words such as "plan", "expect", "project", "intend", "believe", "anticipate", "estimate", "may", "will", "potential", "proposed" and other similar words, or statements that certain events or conditions "may" or "will" occur. These statements are only predictions. Forward-looking information is based on the opinions and estimates of management at the date the statements are made, and are subject to a variety of risks and uncertainties and other factors that could cause actual events or results to differ materially from those projected in the forward-looking statements. Actual timelines associated may vary from those anticipated in this news release and such variations may be material. Actual results could differ materially because of factors discussed in the management discussion and analysis section of our interim and most recent annual financial statements or other reports and filings with the TSX Venture Exchange and applicable Canadian securities regulators. The Company undertakes no obligation to update forward-looking statements if circumstances or management's estimates or opinions should change, unless required by law. The reader is cautioned not to place undue reliance on this forward-looking information.

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