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How Trump’s ‘locker room talk’ is taking over Halloween


If you’re looking to spice up your presidential costume, Spirit Halloween has a few ideas. Trumpkin. Trump taco. Trump in the locker room. Hillary jailbird.

“We try to react as quickly as we can,” Mike Dykas, district manager at Spirit, told Yahoo Finance. By putting together a visual rendering of Trump with a taco outfit or Hillary with an orange prison jumpsuit, Dykas says he’s giving customers inspiration for punny and relevant costumes.

And consumers are looking to spend on the holiday. According to the National Retail Federation, Americans are expected to spend an all-time high of $8.4 billion on Halloween this year. That comes out to $82.93 per person (compared to $74.34 spent last year).

Besides polarizing political getups, what else is trending?

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“Suicide Squad.” While the movie received less than stellar reviews, Margot Robbie’s character Harley Quinn has had a lasting impact on women. Dykas says Quinn’s iconic Daddy’s Lil Monster Varsity Top, in particular, has been selling like hot cakes.

Spirit Halloween
Spirit Halloween

“We couldn’t keep them in stock earlier this year and we just got another assortment of those,” he said.

There has been a stark shift in top sellers for girls’ costumes. While infants and young girls have traditionally opted for princess costumes, Dykas says there’s been insatiable appetite for superhero and “Star Wars” (DIS) costumes this year. Plus, they’ve added costumes like firefighter, doctor, and army ranger. The police officer has been a best-seller among the career outfits.

“We’ve gone away from having the traditional skirts and shorts for girls’ costumes. We saw some demand and requests for it last year so this is new to us this year,” said Dykas.

And then, of course, “Pokémon Go” costumes have appealed to all ages. Whether seen as a nostalgia play or Gen Zers who got into “Pokémon Go” this year, the gaming category has been a hot sector for Spirit. “We’ve had a lot of fun trying to create different stuff for the “Pokémon gamers out there,” Dykas said. “We expanded this category with t-shirts and hats and the shades are very popular. Pokémon leads into our whole gaming section.”

What are you planning to be this Halloween? Tweet me a photo @melodyhahm!

Read more from Melody:

Amazon is failing to steal Costco’s customers

Here are the stores that are closed — and those still open — on Thanksgiving

Startup has figured out a way to get employees to save money for their companies

Why this female entrepreneur is endorsing Trump for president