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Home Hardware Expands Pioneering's SmartBurner Offering to Meet Growing Consumer Demand in Canada

Home Hardware adds a new SmartBurner product SKU to stores across Canada

MISSISSAUGA, ONTARIO--(Marketwired - Nov. 2, 2017) - Pioneering Technology Corp. (TSX VENTURE:PTE)(OTC PINK:PTEFF), ("Pioneering"), North America's leader in cooking fire prevention technology and products is pleased to announce that Home Hardware has expanded its SmartBurner offering by adding a new product SKU to its current offering. This additional listing will help meet the increased consumer demand for this important cooking fire prevention product. The new SmartBurner SKU will now be available at Home Hardware's 1,100 retail stores and building centers across Canada.

SmartBurner was originally listed with Home Hardware in November 2014. As awareness for this innovative, one of a kind solution, has increased so too has consumer demand resulting in significant sales growth and ordering patterns, which has prompted this expansion of Home Hardware's SmartBurner product offering.

Pioneering CEO Kevin Callahan said of the announcement: "We are very happy with the SmartBurner's growing sales performance at Home Hardware and even happier to announce that with this expanded product offering we can better meet the growing demand from Canadian homeowners. By providing consumers with what they need, when they need it, we can really help people protect themselves and their property from the number one cause of home fires - cooking."

Cooking is the leading cause of home fires and home-fire injuries. Pioneering's SmartBurner with its patented temperature limiting control (TLC) technology helps prevent cooking fires before they start. This technology has been installed on over 250,000 multi-residential stoves and cooktops throughout North America, and counting, without a single reported cooking fire.

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Callahan went on to say, "This is very good news and Home Hardware has been a great learning and proving ground as we now begin looking at future expansion to consumer retail in the United States".

About Pioneering Technology Corp: Pioneering, based in Mississauga, Ontario is an "energy smart" technology company and North America's leader in innovative cooking fire prevention technologies and products. Our mission is simple: To help save lives and property from the number one cause of household fire - cooking fires. We do this by engineering and bringing to market energy-smart solutions that make consumer appliances safer, smarter, and more efficient. Our patented cooking-fire prevention products address the multi-billion-dollar problem of cooking fires. According to the National Fire Protection Association, stovetop cooking is the number one cause of household fire and fire injuries in North America. Pioneering's temperature limiting control (TLC) technology is now installed in over 250,000 multi-residential housing units across North America without a single cooking fire being reported, delivering peace of mind and a solid return on investment for its customers. Pioneering's proprietary cooking fire prevention solutions include Safe-T-element, SmartBurner, RangeMinder & Safe-T-sensor and are suitable for the majority of the more than 140 million stoves/ranges and over 140 million microwave ovens in use throughout North America. For more info, go to www.pioneeringtech.com.

This news release contains certain forward-looking statements that reflect the current views and/or expectations of the Company with respect to its performance, business and future events. Such statements are subject to a number of risks, uncertainties and assumptions. Actual results and events may vary significantly.

The TSX Venture Exchange Inc. has neither approved nor disapproved the contents of this press release