World Wrestling Entertainment's (WWE) stock has fallen on some hard times as of late. But company's best days could be just ahead according to Guggenheim analysts.
“Buy-rated WWE is our ‘Best Idea’ into the remainder of 2019,” Guggenheim analyst Curry Baker said in a note to clients. Baker has a $100 price target on the stock.
WWE had a banner 2018. The company generated a record $930 million in revenue, up 16% year-over-year. And it projected that by 2019's end, it would reach $1 billion in revenue for the first time in the company's history. Before reporting Q1 earnings at one point in April, WWE's stock was near all-time highs at almost $98 a share. Since that time the stock is down over 23%. So what happened?
While 2019 started promisingly, not only did WWE miss Q1 expectations, but it also saw an unexpected dip in revenue compared to the prior-year quarter. WWE Chairman and CEO Vince McMahon during the Q1 earnings call with analysts blamed the company’s misfortunes on injuries during the period.
"I mean they lost a third of their roster." Baker tells Yahoo Finance.
Absent stars lead to lower show attendance, and lower show attendance leads to weaker merchandise sales at the shows, and from there the rest of the dominoes fall. It even resulted in WWE offering 2-for-1 ticket deals for both it's June and July Pay-Per-View events.
Some in the industry have been skeptical and blamed WWE's lackluster TV product as the reason for the drop in attendance.
But now the company's roster is at near full strength, and live show attendance is starting to pick back up. Baker and Guggenheim remain bullish on WWE and see positive catalysts on the horizon for the company. The firm points to WWE's massive new U.S. TV deals with FOX (FOX) and Comcast-owned (CMCSA) NBC Universal as well as the expansion of WWE TV deals overseas in India as a reason for optimism.
“India is WWE’s number one market in terms of content consumption and audience size, with sports viewership trailing only Cricket,” Curry wrote.
WWE is trading at around $67, implying a 49% upside to Baker’s $100 target.
Reggie Wade is a writer for Yahoo Finance. Follow him on Twitter at @ReggieWade.