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Google's Daydream VR Promotion to Feature YouTube Stars

Zacks Equity Research
Updated

As per some media reports, it is being rumored that Alphabet Inc. GOOG owned search engine giant Google is set to launch “Daydream,” a mobile virtual reality (VR) technology by the fall of 2016. For the same, the company has increased its spending on VR platform development and is also hiring YouTube stars for its promotion.

Daydream Ready

The fact that the Daydream VR technology works on videos, games and apps has made Google approach smartphone manufacturers such as Samsung, HTC, LG, Asus and ZTE among others to make their handsets Daydream VR compatible to which they have consented.

In the meantime, Google is also working to make its Android OS Daydream VR compatible. Google wants Daydream VR to be widely adopted and hence is doing whatever it takes to reach the masses.

How It Works

While VR headsets currently available in the market are an extension of video-game consoles such as PlayStation, Google’s Daydream VR is mobile centric. This means that only a smartphone can fit into the visor or headset that will allow the user to stream videos, play games or access apps.

Although Google is manufacturing the headset meant for Daydream VR, it is also encouraging other headset manufacturers to use its controllers to make them compatible.   

Promotion Strategy

Google wants its Daydream VR technology to be a huge hit and has hired YouTube stars such as iJustine and the Dolan twins to make 360 degree promotional videos. Additionally, the company is collaborating with filmmakers to produce mobile VR optimized content.
 

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Zacks Rank

At present, Alphabet has a Zacks Rank #3 (Hold).

Some better-ranked stocks in the broader technology space are Facebook, Inc. FB and LinkedIn Corp. LNKD, sporting a Zacks Rank #1 (Strong Buy), and Blucora, Inc. BCOR, carrying a Zacks Rank #2 (Buy).

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