Vancouver, British Columbia--(Newsfile Corp. - July 8, 2019) - Good Life Networks Inc. (TSXV: GOOD) (OTC PINK: GOOLF) ("GLN", or the "Company"), a Vancouver-based programmatic advertising technology company, is pleased to announce that its patent pending technology for its Programmatic Advertising Platform has been deemed novel by the International Searching Authority for the PCT ("Patent Cooperation Treaty"). Once a technology, product or service is deemed novel by the PCT it is considered patentable and can move to the next phase of the process. The PCT covers over 140 countries and positions the Company to protect its rights in one or all these jurisdictions.
GLN has been developing its unique advertising technology since 2016 with the sole aim of facilitating effective online advertising without the use of personally identifiable information (PII). The importance of not using PII was revealed after numerous scandals involving user tracking and extensive personal data collection practices became public. (1) The use of PII is now subject to extensive regulation with GDPR (General Data Protection Regulation) in Europe with similar rules coming to the US and Canada. These regulations carry large financial penalties for companies who use PII without the expressed permission of the users, extensively limiting the availability of user data to target advertising in the future.
GLN will now move to the national phase of the process to achieve patent protection in the countries and regions it deems relevant and strategic for its Non-PII advertising technology. GLN believes this patent will help secure a unique position for the Company as a technology leader in non-PII advertising.
Jesse Dylan, CEO of GLN, commented, "The use of PII is becoming heavily regulated and rightfully restricted. Advertisers are very aware of the perils of becoming the next data breach scandal. GLN anticipated this industry liability back in 2016 and invested the time, energy and resources to create a novel non-PII advertising platform. We are delighted to have positioned ourselves at the leading edge of the industry changes and will soon have the official protections to capitalize on these regulatory initiatives long into the future."
The GLN Story
GLN's technology is the engine that sits between advertisers and publishers. A highlight of GLN's tech is that it does not collect PII (Personal Identifiable Information). Built for cross device video advertising: Mobile, In-App, Desktop and CTV (Connected Television) the GLN Programmatic Video Advertising Platform has among the lowest fraud rates of similar vendors in the industry. Advertisers make more money by reaching their target audience more effectively. GLN makes money by retaining a percentage of the advertiser's fee.
GLN is headquartered in Vancouver, Canada with offices in Newport Beach and Santa Monica California, New York and UK and trades on the TSXV under the stock symbol "GOOD" and The Frankfurt Stock Exchange under the stock symbol 4G5. For further information on the Company, visit www.glninc.ca
Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.
Forward Looking Statements:
Forward-looking statements relate to future events or future performance and reflect the expectations or beliefs regarding future events of management of GLN. This information and these statements, referred to herein as "forward‐looking statements", are not historical facts, are made as of the date of this news release and include without limitation, statements regarding discussions of future plans, estimates and forecasts and statements as to management's expectations and intentions with respect to the Company's patent applications. These statements generally can be identified by use of forward-looking words such as "may", "will", "expect", "estimate", "anticipate", "intends", "believe" or "continue" or the negative thereof or similar variations.
These forward‐looking statements involve numerous risks and uncertainties and actual results might differ materially from results suggested in any forward-looking statements. Important factors that may cause actual results to vary include without limitation, risks relating to the success of any associated regulatory approval and general economic conditions or conditions in the financial markets.
In making the forward‐looking statements in this news release, the Company has applied several material assumptions, including without limitation that the patent approvals with achieve the results per GLN management's expectations. GLN does not assume any obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those reflected in the forward looking-statements, unless and until required by applicable securities laws. Additional information identifying risks and uncertainties is contained in GLN's filings with the Canadian securities regulators, which filings are available at www.sedar.com.
For further information, please contact:
CEO Jesse Dylan
604 265 7511
To view the source version of this press release, please visit https://www.newsfilecorp.com/release/46113