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The first ad for Tinder Plus sees a woman go on a sex-filled tour of Europe with her Tinder matches
(YouTube/Tinder) Tinder has launched its first ad showing the benefits of Tinder Plus. The dating app Tinder is going through a huge transformation, having recently rolled out a paid subscription service called Tinder Plus.
It has already reached Europe, and it is due to launch in the US later this month. In the UK, Tinder Plus costs £14.99 ($23) a month for those over 28 years old, while those under 28 have to fork out only £3.99 ($6) per month.
To promote the benefits of signing up for the paid service, Tinder appointed the production agency MagnaCarta.tv to create a 90-second spot, Adweek reports.
The ad sees a woman gallivanting through London, Paris, and Istanbul with two of her Tinder matches. She visits iconic landmarks in London and attends a football game with one of her right-swipes, but it seems he's not quite her type. Then she sees "Sam," whom she jets off to visit in Paris. Things get steamy, and he decides to join her on vacation in Istanbul.
The whole adventure is soundtracked by "Class Historian" by Broncho.
The spot demonstrates two of Tinder Plus' key new features: "Passport," which lets you swipe left and right through potential matches in a city without actually being there, and the "Undo" button, which lets people go back and reverse their error if they accidentally swiped left (which indicates you're not interested) without meaning to.
Here's the ad in full.
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