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FCB Celebrates Two More Grand Prix Wins at Cannes

·6 min read

Network continues its remarkable showing during second day of Festival

NEW YORK, June 22, 2021 (GLOBE NEWSWIRE) -- The FCB Network continues its winning streak on day two of the Cannes Lions International Festival of Creativity, taking home two more Grand Prix trophies – the first, in the category of Media – Social Behaviour for FCB Chicago’s “Boards of Change,” on behalf of the City of Chicago. The second Grand Prix was awarded in the category of PR – Corporate Image, Communication & Reputation Management to FCB Chicago/FCB New York’s “Contract for Change” on behalf of AB InBev. In just two days, FCB has won an astounding 48 Lions, consisting of 3 Grands Prix, 9 Gold, 18 Silver and 18 Bronze, making this the network’s strongest start to Cannes ever.

In addition to the Grand Prix for FCB Chicago/FCB New York’s “Contract for Change,” the campaign also took home a Gold Lion for Direct – Corporate Purpose & Social Responsibility, Silver for Direct – Food & Drink, Gold in PR – Food & Drink and Bronze in Creative Strategy – Food & Drink. The campaign, on behalf of AB InBev, highlights Michelob ULTRA Pure Gold’s mission of transforming America’s agriculture by encouraging organic farmland with an agreement that guarantees farmers a buyer in three years when their organic crop transition is complete. The agreement was offered to all American farmers, with 104,000 acres of farmland in transition today.

In addition to today’s Grand Prix for “Boards of Change,” the FCB Chicago office also garnered a Gold Lion in the category of PR – Social Behaviour. “Boards of Change” has racked up a remarkable 12 trophies to date, including 1 Grand Prix, 3 Gold, 4 Silver and 4 Bronze.

FCB New York’s “Michelob ULTRA Courtside,” on behalf of AB InBev, scored its first Lions of the Festival. The campaign digitally immersed fans at home in the NBA Bubble to reinvent the live viewing experience when COVID-19 shut down the 2020 season. Its wins include Gold in the category of Media – Use of Events, Bronze in Direct – Immersive Experiences & Interactive Screens and Bronze in Media – Social Behaviour.

FCB Inferno took home its first Cannes wins this year for “Raising Profiles” on behalf of The Big Issue and LinkedIn, including Gold in the category of Media – Use of Social Platforms. The campaign used location data to find the businesspeople who worked in the areas where The Big Issue vendors used to sell the print edition prior to COVID-19 and reconnected them with old customers, while also giving them the chance to sell digitally on LinkedIn. The campaign also garnered two Silver Lions — one in Creative Strategy – Collaboration and the other in Social & Influencer – Audience Targeting/Engagement Strategies.

FCB Canada’s globally awarded “Project Understood” on behalf of Google AI and Canadian Down Syndrome Society continues to earn recognition and accolades. To date, the campaign has won 1 Silver and 2 Bronze Lions.

Please refer to the charts below for full information on today’s honors, including impressive results from FCB/SIX, FCB Brasil, FCB Interface and AREA 23, an FCB Health Network company.

Cannes Lions – Creative Data Lions

Award

Office

Campaign Title

Client/Brand

Category/Media

Silver Lion

FCB/SIX

‘ME TOO.’ ACT TOO.

ME TOO.

Creative Data – Data Integration

Silver Lion

FCB/SIX

PUBLICLY TRADED

LIFESTYLES HEALTHCARE

Creative Data – Data-enhanced Creativity

Cannes Lions – Creative Strategy Lions

Award

Office

Campaign Title

Client/Brand

Category/Media

Silver Lion

FCB INFERNO

RAISING PROFILES

THE BIG ISSUE & LINKEDIN

Creative Strategy – Collaboration

Bronze Lion

FCB CHICAGO/
FCB NEW YORK

CONTRACT FOR CHANGE

AB INBEV

Creative Strategy – Food & Drink

Cannes Lions – Direct Lions

Award

Office

Campaign Title

Client/Brand

Category/Media

Gold Lion

FCB CHICAGO/FCB NEW YORK

CONTRACT FOR CHANGE

AB INBEV

Direct – Corporate Purpose & Social Responsibility

Silver Lion

FCB CANADA

PROJECT UNDERSTOOD

GOOGLE AI AND CANADIAN DOWN SYNDROME SOCIETY

Direct – Co-creation & User Generated Content

Silver Lion

FCB CHICAGO

BOARDS OF CHANGE

CITY OF CHICAGO

Direct – Not-for-profit/Charity/ Government

Silver Lion

FCB CHICAGO

BOARDS OF CHANGE

CITY OF CHICAGO

Direct – Use of Ambient Media: Large Scale

Silver Lion

FCB CHICAGO

BOARDS OF CHANGE

CITY OF CHICAGO

Direct – Social Behaviour

Silver Lion

FCB CHICAGO/FCB NEW YORK

CONTRACT FOR CHANGE

AB INBEV

Direct – Food & Drink

Bronze Lion

AREA 23, AN FCB HEALTH NETWORK COMPANY

THE INEVITABLE NEWS

THE INEVITABLE NEWS

Direct – Use of Print/Outdoor

Bronze Lion

FCB CANADA

PROJECT UNDERSTOOD

GOOGLE AI AND CANADIAN DOWN SYNDROME SOCIETY

Direct – New Realities & Voice-activation

Bronze Lion

FCB NEW YORK

MICHELOB ULTRA COURTSIDE

AB INBEV

Direct – Immersive Experiences & Interactive Screens

Cannes Lions – Media Lions

Award

Office

Campaign Title

Client/Brand

Category/Media

Grand Prix

FCB CHICAGO

BOARDS OF CHANGE

CITY OF CHICAGO

Media – Social Behaviour

Gold Lion

FCB INFERNO

RAISING PROFILES

THE BIG ISSUE & LINKEDIN

Media – Use of Social Platforms

Gold Lion

FCB NEW YORK

MICHELOB ULTRA COURTSIDE

AB INBEV

Media – Use of Events

Bronze Lion

FCB CHICAGO

BOARDS OF CHANGE

CITY OF CHICAGO

Media – Use of Ambient Media: Large Scale

Bronze Lion

FCB CHICAGO

BOARDS OF CHANGE

CITY OF CHICAGO

Media – Corporate Purpose & Social Responsibility

Bronze Lion

FCB NEW YORK

MICHELOB ULTRA COURTSIDE

AB INBEV

Media – Social Behaviour

Cannes Lions – PR Lions

Award

Office

Campaign Title

Client/Brand

Category/Media

Grand Prix

FCB CHICAGO/ FCB NEW YORK

CONTRACT FOR CHANGE

AB INBEV

PR – Corporate Image, Communication & Reputation Management

Gold Lion

FCB CHICAGO

BOARDS OF CHANGE

CITY OF CHICAGO

PR – Social Behaviour

Gold Lion

FCB CHICAGO/ FCB NEW YORK

CONTRACT FOR CHANGE

AB INBEV

PR – Food & Drink

Silver Lion

AREA 23, AN FCB HEALTH NETWORK COMPANY

THE INEVITABLE NEWS

THE INEVITABLE NEWS

PR – Media/ Entertainment

Silver Lion

FCB INTERFACE

THE PUNISHING SIGNAL

MUMBAI POLICE

PR – Not-for-profit/Charity/ Government

Bronze Lion

FCB CHICAGO

BOARDS OF CHANGE

CITY OF CHICAGO

PR – Brand Voice & Strategic Storytelling

Cannes Lions – Social & Influencer Lions

Award

Office

Campaign Title

Client/Brand

Category/Media

Silver Lion

FCB INFERNO

RAISING PROFILES

THE BIG ISSUE & LINKEDIN

Social & Influencer – Audience Targeting/ Engagement Strategies

Bronze Lion

FCB BRASIL

SWEET BLOCK

ABRAJI & CONGRESSO EM FOCO

Social & Influencer – Cultural Insight


About FCB
FCB (Foote, Cone & Belding) is a global, award-winning and integrated marketing communications company with a heritage of creativity and success dating from 1873. Named Adweek’s 2020 Global Agency of the Year, Cannes Lions 2019 North American Creative Agency of the Year and a 2019 Ad Age A-List global top 10, FCB focuses on creating “Never Finished” campaign ideas that have the power to transform brands, businesses and communities. With more than 8,000 people in 109 operations in 80 countries, the company is part of the Interpublic Group of Companies (NYSE: IPG). Visit fcb.com or follow @FCBglobal on Instagram and Twitter and FCB Global on Facebook and LinkedIn.

Contact:
Jessica Spano
Jessica.Spano@fcb.com
914-772-3611


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