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Fans of Pointed-Toe Shoes Welcome Shapers by Pointelles®

Pointed-toe shoes, although pretty when purchased, can bend, crease, and flatten upon wear, creating a need for a solution to this frustrating problem.

MENLO PARK, Calif., September 21, 2022--(BUSINESS WIRE)--Pointed-toe shoes, whether they are flats, heels, or boots, are in part purchased for the aesthetically pleasing, full, pointed section that extends beyond a woman’s toes. Because this point is essentially "empty," it can bend and crease from the forces of walking, which ruins the aesthetic and frustrates fashion-conscious women. Pointelles® fills a previously unmet need by solving this problem.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20220928005001/en/

Prevent bending and creasing on pointed-toe shoes with these tiny, wearable shoe inserts that stay in place. Restore full shape and smooth out creases on worn shoes. Keep your shoes looking pretty. (Photo: Business Wire)

Fashion trends come and go, but women’s shoes with a pointed toe never go out of style. Even when round-toe, platform heels were trending in the 2010s, pointed-toes shoes were being worn. Pointed-toe shoes are classics that accommodate various fashion tastes and wardrobes. They can be found in a basic, black flat or a daring red, leather stiletto with a self-tie ankle strap.

"Seen across flats, boots, and heels in the current market, pointed-toe shoes tend to remain popular despite fashion’s other cycling trends." Byrdie, March 21, 2022

Women continue their love affair with pointed-toe shoes—despite a problem that frequently occurs with this style shoe: The pointed toe section can flatten, crease, and bend up when a woman walks. This is frustrating—not only because her shoes now look unattractive, but also because she spent money on these shoes and now thinks she can no longer wear them.

Pointelles Owner and insert creator Christine Reicker experienced this problem often and was certain other women must be sharing her frustration.

"I was not surprised to learn that many of my customers found the inserts by searching Google," Christine Reicker, Creator/Inventor, Pointelles LLC. Pointelle’s ecommerce platform analytics show the percentage of website visitors that arrive organically by Google or other search engine queries is 32.5%. And when women used the inserts in their own creased pointed-toe shoes, they were very pleased: 91% percent of reviews are 5-star.

With a USPTO granted patent, virtually no other products fulfill this need. To purchase the insert shapers for pointed-toe shoes, and to read reviews from verified buyers, please visit www.pointelles.com.

About Pointelles

Pointelles LLC is an ecommerce business founded and run by Christine Reicker, who created the leave-in, shoe-insert shapers that prevent bending, creasing, and flattening that occurs on women’s pointed-toe shoes. Christine continues to work on all aspects of the business herself, including obtaining as US Patent without patent attorneys or prior patent law experience. She accomplished all while holding down a "day" job. Helping women solve this small, but real problem, and making them happy as a result, inspires her. Visit www.pointelles.com for more information.

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View source version on businesswire.com: https://www.businesswire.com/news/home/20220928005001/en/

Contacts

Christine Reicker
Owner
650.336.4068
cs@pointelles.com