Yahoo Finance Will Facebook Take Out LinkedIn With Its New Career e-Learning Portal?
CORAL GABLES, FL / ACCESSWIRE / November 14, 2018 / The young and restless are into some weird fads lately, and I, along with millennials, baby boomers, and millions of other Americans older than sixteen, can't seem to understand what's fully going on. The iGen, Gen Z, or simply anyone born between the years of 1995 and 2012, are the first generation to grow up engrossed with smartphones, tablets, and other high-tech gadgets that weren't around when many of us came into this world. These individuals are the first in human history born with an almost congenital understanding of how to take a selfie.
If only their aptitude for technology was equivalent to their follow through on social activism and showing up to vote, maybe the world would be less complicated, but that's a thought for another time.
Whereas the last several generations marveled at the creation of social media and all its intricacies, the iGen is a bit particular when it comes to their platform of choice. According to data collected by Origin, a Boston-based market research company, 84% of Facebook's (FB) users are between the ages of thirty and forty-nine. Yes, millions of millennials and iGen kids use the popular social media platform, but user numbers for Facebook have dropped off in the last few years.
Ironically enough, Facebook's largest competitor, the popular photo-sharing app, Instagram, was acquired by the company for $1 billion back in 2012. As of 2017, Instagram's monthly users amounted to roughly 800 million people engaging with the app per month, and at least 500 million use the app on a daily basis, according to Tech Crunch.
Though Instagram's success is mutually beneficial for Facebook, the social media giant is looking into other possibilities to revitalize its platform to increase user engagement. Over the course of the last few months, Facebook has been putting in the groundwork to augment their platform to create a space for working professionals to network, collaborate, and seek out new job opportunities, while simultaneously entering territory previously dominated by sites like LinkedIn (MSFT) and Indeed.
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