Facebook falls, Fitbit sinks, Whole Foods pops, Zynga gets zinged

Here are some of the stocks the Yahoo Finance team will be watching for you today.

Facebook (FB) shares fell in early trading. Investors are looking past the fact that quarterly profits beat expectations and nearly tripled from a year ago. Revenue also beat. But the company said revenue growth from advertising will slow meaningfully next year. That as Facebook will stop showing users more ads in their news feeds in the middle of next year.

Fitbit (FIT) is not having a good day either; the stock sank to a new low this morning. The wearable fitness device maker warned that holiday sales will be much weaker than expected. The company is blaming the shortfall on soft demand for activity trackers and manufacturing problems related to its new Flex 2 device.

Whole Foods (WFM) reported earnings that beat analysts’ estimates and revenue that was in line. The grocery chain has reported five quarters of falling sales at established stores and faces intense competition from retailers ranging from Walmart (WMT) to Amazon (AMZN). The company announced that Whole Foods co-founder John Mackey will take back full command of the company after splitting the CEO role with Walter Robb for the past six years.

Zynga (ZNGA) shares got zinged in early trader. The maker of “FarmVille” and other online games swung to a loss in the quarter that ended September 30th. Revenue fell nearly 7% from a year ago as daily active users declined more than 5%.

Wells Fargo (WFC) said that the Securities and Exchange Commission is one of the agencies looking into the bank’s sales practices. The bank also disclosed in an SEC filing that its increased its litigation loss reserve by $700 million to $1.7 billion.