TORONTO, Aug. 13, 2019 (GLOBE NEWSWIRE) -- Enthusiast Gaming Holdings Inc. (EGLX.V) (EGHIF), (“Enthusiast” or the “Company”), one of the largest vertically integrated video gaming media companies in North America, is pleased to announce that, in partnership with Luminosity Gaming (“Luminosity”), it has entered into a sponsorship agreement (the “Agreement”) with foodora Canada, to provide digital marketing strategies and Luminosity merchandise sponsorship opportunities.
foodora Canada is a leading on-demand food delivery platform operating in 10 cities, servicing more than 3,000 restaurants across Canada. foodora is dedicated to bringing Canadian food lovers their favourite meals, from a curated list of local restaurants, delivered within 35 minutes. foodora is committed to lowering its carbon footprint by delivering predominantly via bike, and by implementing a cutlery opt-in feature. In Canada, foodora caters to all major cities, including: Toronto, Ottawa, Vancouver, Calgary, Edmonton, Montreal and more.
Under the Agreement, Enthusiast and Luminosity will launch a digital advertising campaign to complement foodora Canada’s overall advertising strategy. The Company will launch a social media contest to promote foodora across Canada. foodora Canada will also be a key merchandise sponsor for Luminosity, which includes placement of the foodora logo on the Luminosity team jerseys.
“As foodora continues to grow, evolve and innovate within the Canadian food delivery space, it’s important that we also continue to reach new customers who would find value in our services,” said Matt Rice, Head of Marketing at foodora Canada. “Partnering with Enthusiast and Luminosity allows us to tap into an existing mobile-first gaming community who are always searching for ways to be more efficient. It’s the perfect fit.”
Jon Dwyer, SVP & Head of Special Partnerships at Luminosity Gaming, commented, “The partnership with foodora Canada proves our ability to successfully integrate our operations thus far, and I am proud of both Enthusiast and Luminosity for the collaborative effort to develop a successful, custom marketing campaign.” He continued, “It’s exciting for us to see non-endemic gaming brands like foodora Canada utilizing our platform to reach the combined network of 200 million gamers, and one of the most sought after demographics.”
About Enthusiast Gaming
Enthusiast Gaming is one of the largest vertically integrated video game companies and has the fastest-growing online community of video gamers. Through the Company’s organic and acquisition strategy, it has amassed a platform of over 150 million monthly visitors across its network of websites and YouTube channels. Enthusiast also owns and operates Canada’s largest gaming expo, Enthusiast Gaming Live Expo, EGLX, (eglx.ca) with approximately 55,000 people attending in 2018. For more information on the Company, visit www.enthusiastgaming.com.
About Luminosity Gaming
Luminosity Gaming is one of the largest globally recognized esports organizations in the world, with over 60 million registered active users. Luminosity has 8 world class esports teams competing across top games such as Fortnite, Apex, Rainbow Six: Seige, Counter Strike, Call of Duty, Madden, Smite, etc. for more information visit www.luminosity.gg
About foodora Canada
foodora is dedicated to bringing Canadian food lovers their favourite meals from a curated list of local restaurants. Since 2015, the on-demand food delivery service has grown to more than 3,000 partner restaurants in 10 cities across Canada. Belonging to Delivery Hero, a worldwide leader of the food delivery industry, foodora is a sustainably focused company that strives to reduce its carbon footprint through its use of bikes and its commitment to reducing single-use plastic. For more information, visit http://www.foodora.ca.
Head of Investor Relations & Marketing
This news release contains certain statements that may constitute forward-looking information under applicable securities laws. All statements, other than those of historical fact, which address activities, events, outcomes, results, developments, performance or achievements that Enthusiast anticipates or expects may or will occur in the future (in whole or in part) should be considered forward-looking information. Such information may involve, but is not limited to, comments with respect to strategies, expectations, planned operations and future actions of the Company. Often, but not always, forward-looking information can be identified by the use of words such as "plans", "expects", "is expected", "budget", "scheduled", "estimates", "forecasts", "intends", "anticipates", or "believes" or variations (including negative variations) of such words and phrases, or statements formed in the future tense or indicating that certain actions, events or results "may", "could", "would", "might" or "will" (or other variations of the forgoing) be taken, occur, be achieved, or come to pass. Forward-looking information is based on currently available competitive, financial and economic data and operating plans, strategies or beliefs as of the date of this news release, but involve known and unknown risks, uncertainties, assumptions and other factors that may cause the actual results, performance or achievements of Enthusiast to be materially different from any future results, performance or achievements expressed or implied by the forward-looking information. Such factors may be based on information currently available to Enthusiast, including information obtained from third-party industry analysts and other third-party sources, and are based on management's current expectations or beliefs regarding future growth, results of operations, future capital (including the amount, nature and sources of funding thereof) and expenditures. Any and all forward-looking information contained in this press release is expressly qualified by this cautionary statement. Trading in the securities of the Company should be considered highly speculative.
Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.
The securities of the Corporation have not been and will not be registered under the United States Securities Act of 1933, as amended and may not be offered or sold in the United States absent registration or an applicable exemption from the registration requirement. This press release shall not constitute an offer to sell or the solicitation of an offer to buy nor shall there be any sale of the securities in any jurisdiction in which such offer, solicitation or sale would be unlawful.
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