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Empower Achieves Record $1 Billion (CAD) Base Earnings in 2023

Firm has doubled customer base and assets under administration since 2020

GREENWOOD VILLAGE, Colo, February 16, 2024--(BUSINESS WIRE)--Empower today announced that it has entered its tenth year of operations with record earnings achieved through sustained business growth and sales momentum. The firm’s full-year after-tax base earnings1,2 in 2023 were $749 million (US) or $1 billion (CAD). The company now administers more than $1.5 trillion in assets for 18.5 million individuals.

Empower, a leading provider of retirement and wealth management services, released results as part of a broader quarterly announcement by its parent company, Winnipeg-based Great-West Lifeco (TSX: GWO-CA). For more information on Great-West Lifeco’s fourth-quarter 2023 results, please see the release on the firm’s website:


Highlights from Empower’s reported results at the close of 2023 include:

Empower Workplace Solutions (EWS):

  • Defined contribution plan assets under administration (AUA)1 increased 17% year over year to $1.5 trillion.

  • Participants served: a record 17.9 million.

  • Funded sales1 of $54 billion; pipeline1 across all segments at almost $2 trillion.

Empower Personal Wealth™ (EPW):

  • AUA1 was $72 billion, up 31% over the prior year as a result of both strong net inflows and positive markets.

  • Wealth clients are up 268%, or a Compound Annual Growth Rate (CAGR)1 of 54%, over the three-year period.

With this combination of increased scale and growth, Empower’s base earnings1 have grown by 400% in three years, and its base return on equity1 in the U.S. has doubled in that same period.

"We delivered a strong quarter at Empower, with positive cash flows and strong organic growth across both Workplace Solutions and Personal Wealth," said Empower President and CEO Edmund F. Murphy III. "This continues an extended period of expansion that has been our hallmark since Empower was created in 2014."

Acquisitions + organic growth

Since its inception in 2014, Empower has grown through a combination of strategic acquisitions and organic growth. Today, Empower Workplace Solutions is the second-largest retirement services provider in the U.S.3 In 2023, the firm expanded its business to create a focused wealth management unit called Empower Personal Wealth, which is composed of its legacy retail unit and the Personal Capital business it acquired in 2020.

This combination has led to a doubling of assets and participants since 2020, resulting in higher market share and material gains in scale. Organic net flows1 in Empower’s defined contribution business have averaged 4% annually as a percentage of beginning AUA.1

"Through our investment, Empower has made a significant commitment to the retirement services market, and our intent is to build on that through continual service to employers, plan participants and the advisors who serve them," said Murphy.

Empower Personal Wealth’s offering, which combines a powerful and unique digital experience with human advice, has driven annual net inflows1 of 21% over the last three years (2021-2023). Today, EPW employs over 1,000 advisors serving individual investors from across the wealth spectrum, from the mass affluent to high-net-worth individuals.

"Empower is extending its legacy of being a valued provider of financial services to more people who want financial advice, education and investment expertise," said Murphy. "The last year proved that we are positioned to grow this business and help our clients seize opportunities to build the financial security they want."

Prudential integration

In 2022, Empower closed on its acquisition of the full-service retirement business it acquired from Prudential. The integration of that business is currently underway and slated for completion later this year. "Retention levels of the clients, participants and assets from the Prudential business remain high and exceed original expectations," said Murphy.

The Prudential integration program achieved pretax run-rate cost synergies of $80 million at the end of 2023, with the remainder to be assumed during the first half of 2024.


Recognized as the second-largest retirement services provider in the U.S.3 by total participants, Empower administers approximately $1.5 trillion in assets for more than 18.5 million individuals4 through the provision of retirement plans, advice, wealth management and investments. Connect with us on, Facebook, X, LinkedIn, TikTok and Instagram.

1 This is an unaudited non-GAAP financial measure. Refer to the "Non-GAAP Financial Measures and Ratios" section in the Great-West Lifeco 2023 Annual Management Discussion and Analysis (MD&A) for additional details. Please visit Financial reports - Great-West Lifeco Inc. (

2 On January 1, 2024, Great-West Lifeco completed the sale of substantially all of Putnam Investments to Franklin Resources, Inc., operating as "Franklin Templeton." Great-West Lifeco retained a controlling interest in PanAgora Asset Management, a leading quantitative asset manager, as well as certain other aspects of the Putnam business. The 2023 results presented herein include these results as Empower will assume these retained operations in 2024.

3 Pensions & Investments 2022 Defined Contribution Survey. Ranking measured by total number of participants as of September 2022.

4 As of December 31, 2023. Information refers to all retirement business of Empower Annuity Insurance Company of America (EAICA) and its subsidiaries, including Empower Retirement, LLC; Empower Life & Annuity Insurance Company of New York (ELAINY); and Empower Annuity Insurance Company (EAIC), marketed under the Empower brand. EAICA’s consolidated total assets under administration (AUA) were $1,544.5B. AUA is a non-GAAP measure and does not reflect the financial stability or strength of a company. EAICA’s statutory assets total $72.1B and liabilities total $68.3B. ELAINY’s statutory assets total $7.2B and liabilities total $6.9B. EAIC’s statutory assets total $92.0B and liabilities total $91.0B.

On August 1, 2022, Empower announced that it is changing the names of various companies within its corporate group to align the names with the Empower brand. For more information regarding the name changes, please visit

Empower refers to the products and services offered by Empower Annuity Insurance Company of America and its subsidiaries. "EMPOWER" and all associated logos and product names are trademarks of Empower Annuity Insurance Company of America.

Advisory services are provided for a fee by Empower Advisory Group, LLC (EAG). EAG is a registered investment adviser with the Securities and Exchange Commission (SEC) and subsidiary of Empower Annuity Insurance Company of America. Registration does not imply a certain level of skill or training. Investing involves risk. Past performance is not indicative of future returns. You may lose money. All visuals are illustrative only. Actors are not EAG clients.

On April 1, 2022, Empower Annuity Insurance Company of America, an affiliate of Empower Retirement, LLC (Empower) acquired the retirement services business of Prudential Financial, Inc. (Prudential). EAICA acquired Prudential’s retirement services businesses with both a share purchase and a reinsurance transaction. EAICA acquired the shares of Empower Annuity Insurance Company (formerly Prudential Retirement Insurance and Annuity Company), and business written by The Prudential Insurance Company of America was reinsured by EAICA and Empower Life & Annuity Insurance Company of America of New York (for New York business). Following an initial transition period, EAICA will become the sole administrator of this business. Empower refers to the products and services offered by EAICA and its subsidiaries, including Empower Retirement, LLC. Empower is not affiliated with Prudential or its affiliates.

©2024 Empower Annuity Insurance Company of America. All rights reserved. RO-3394746-0224

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