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Else Nutrition Receives Key Clean Label Certifications Ahead of U.S. Launch of Toddler Nutrition Product

Plant-based, Clean Label and Soy-Free Certifications Granted

VANCOUVER, BC, July 7, 2020 /CNW/ - ELSE NUTRITION HOLDINGS INC. (TSXV:BABY.V - News) (OTCQB:BABYF - News) (FSE:0YL.F - News) ("Else" or the "Company"), is pleased to announce that its novel, plant-based complete nutrition product for toddlers has received multiple key certifications.

Else Nutrition Holdings Inc. Logo (CNW Group/Else Nutrition Holdings Inc.)

Following successful production, consultations and reviews, the toddler nutrition product is now certified by the following leading independent organizations:

  1. The Clean Label ProjectTM for being a certified clean label product.

  2. NSF International (owned by the Plant-Based Foods Association) for being a Certified Plant-based product.

  3. Beyond Soy for being certified as a soy-free product.

The certifying organizations apply independent and rigorous testing to ensure their certification meets a standard which enables transparency with respect to food and consumer product labelling and to preserve public health and safety for U.S. consumers.

Attaining these product certificates demonstrates Else's commitment towards creating and providing safe, clean label, plant-based, dairy-free and soy-free nutrition products.

This month, customers in the U.S. will be able to pre-order the full-sized Else Nutrition Plant-Based Complete Nutrition for Toddlers on the Else e-store at: www.elsenutrition.com.

"We are excited to be continuing on our pathway to commercialization.  Obtaining these certifications is a major step as we prepare for our U.S. launch.  This independent validation of our clean label product is a critical element of our go to market strategy and positioning," said Ms. Hamutal Yitzhak, CEO and Co-Founder of Else.

About Else Nutrition Holdings Inc.

Else Nutrition GH Ltd. is an Israel-based food and nutrition company focused on developing innovative, clean and plant-based food and nutrition products for infants, toddlers, children, and adults. Its revolutionary, plant-based, non-soy, formula is a clean-ingredient alternative to dairy-based formula. Else Nutrition (formerly INDI) won the "2017 Best Health and Diet Solutions" award at the Global Food Innovation Summit in Milan. The holding company, Else Nutrition Holdings Inc, is a publicly-traded company, listed as TSX Venture Exchange under the trading symbol BABY and is quoted on the US OTC Markets QB board under the trading symbol BABYF and on the Frankfurt Exchange under the symbol 0YL. Else's Executive and Advisory Board includes leaders hailing from Abbott Nutrition, Mead Johnson, Boston Children's Hospital, ESPGHAN (European Society for Pediatric Gastroenterology, Hepatology and Nutrition). Plum Organics, Tel Aviv University's Sackler Faculty of Medicine, and Gastroenterology & Nutrition Institute of RAMBAM Medical Center.

For more information, visit: elsenutrition.com or @elsenutrition on Facebook and Instagram.

TSX Venture Exchange

Neither the TSX Venture Exchange nor its regulation services provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

Caution Regarding Forward-Looking Statements

This press release contains statements that may constitute "forward-looking statements" within the meaning of applicable securities legislation. Forward-looking statements are typically identified by words such as "will" or similar expressions. Forward-looking statements in this press release include statements with respect to the anticipated dates for filing the Company's financial disclosure documents. Such forward-looking statements reflect current estimates, beliefs and assumptions, which are based on management's perception of current conditions and expected future developments, as well as other factors management believes are appropriate in the circumstances. No assurance can be given that the foregoing will prove to be correct. Forward-looking statements made in this press release assume, among others Forward-looking statements made in this press release assume, among others, the timing of the Company's toddler nutrition product launch and the availability of the Company's product online. Actual results may differ from the estimates, beliefs and assumptions expressed or implied in the forward-looking statements.  Readers are cautioned not to place undue reliance on any forward-looking statements, which reflect management's expectations only as of the date of this press release. The Company disclaims any obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law.