Yahoo Finance Dwayne 'The Rock' Johnson To Star In New Ford Service Spots
Dwayne 'The Rock' Johnson, one of the stars of the Fast and Furious franchise, will lead a new series of commercials highlighting Ford Motor Company's [NYSE:F] factory service professionals.
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No details were released about the upcoming spots, other than that the former World Wresting Federation champion will lead a team of "Specialists" who can tackle any problem you might have with your Ford. Given that Johnson's cinematic exploits basically resemble Hollywood studios playing Grand Theft Auto—with real cities and cars—for two-plus hours, the potential for entertainment here is high.
Of course, the real question for the brains behind the new spots is how to challenge a crack team of wrenches, without simultaneously implying the cars need all the help they can get to stay running. But something tells us they'll figure that out.
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The campaign will roll out nationwide beginning October 10th.
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