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Does Coffee Holding Co Inc’s (JVA) PE Ratio Warrant A Buy?

Coffee Holding Co Inc (NASDAQ:JVA) is trading with a trailing P/E of 17.7x, which is lower than the industry average of 26.1x. While this makes JVA appear like a great stock to buy, you might change your mind after I explain the assumptions behind the P/E ratio. In this article, I will explain what the P/E ratio is as well as what you should look out for when using it. See our latest analysis for JVA

What you need to know about the P/E ratio

NasdaqCM:JVA PE PEG Gauge Sep 13th 17
NasdaqCM:JVA PE PEG Gauge Sep 13th 17

The P/E ratio is one of many ratios used in relative valuation. By comparing a stock’s price per share to its earnings per share, we are able to see how much investors are paying for each dollar of the company’s earnings.

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Formula

Price-Earnings Ratio = Price per share ÷ Earnings per share

P/E Calculation for JVA

Price per share = 3.93

Earnings per share = 0.222

∴ Price-Earnings Ratio = 3.93 ÷ 0.222 = 17.7x

The P/E ratio itself doesn’t tell you a lot; however, it becomes very insightful when you compare it with other similar companies. We preferably want to compare the stock’s P/E ratio to the average of companies that have similar features to JVA, such as capital structure and profitability. A quick method of creating a peer group is to use companies in the same industry, which is what I will do. Since similar companies should technically have similar P/E ratios, we can very quickly come to some conclusions about the stock if the ratios differ.

JVA’s P/E of 17.7x is lower than its industry peers (26.1x), which implies that each dollar of JVA’s earnings is being undervalued by investors. As such, our analysis shows that JVA represents an under-priced stock.

A few caveats

Before you jump to the conclusion that JVA represents the perfect buying opportunity, it is important to realise that our conclusion rests on two important assertions. The first is that our peer group actually contains companies that are similar to JVA. If this isn’t the case, the difference in P/E could be due to some other factors. For example, if you are inadvertently comparing lower risk firms with JVA, then JVA’s P/E would naturally be lower than its peers, since investors would value those with lower risk with a higher price. The other possibility is if you were accidentally comparing higher growth firms with JVA. In this case, JVA’s P/E would be lower since investors would also reward its peers’ higher growth with a higher price. The second assumption that must hold true is that the stocks we are comparing JVA to are fairly valued by the market. If this assumption is violated, JVA's P/E may be lower than its peers because its peers are actually overvalued by investors.

NasdaqCM:JVA Future Profit Sep 13th 17
NasdaqCM:JVA Future Profit Sep 13th 17

What this means for you:

Are you a shareholder? You may have already conducted fundamental analysis on the stock as a shareholder, so its current undervaluation could signal a good buying opportunity to increase your exposure to JVA. Now that you understand the ins and outs of the PE metric, you should know to bear in mind its limitations before you make an investment decision.

Are you a potential investor? If you are considering investing in JVA, looking at the PE ratio on its own is not enough to make a well-informed decision. You will benefit from looking at additional analysis and considering its intrinsic valuation along with other relative valuation metrics like PEG and EV/Sales.

PE is one aspect of your portfolio construction to consider when holding or entering into a stock. But it is certainly not the only factor. Take a look at our most recent infographic report on Coffee Holding for a more in-depth analysis of the stock to help you make a well-informed investment decision. Since we know a limitation of PE is it doesn't properly account for growth, you can use our free platform to see my list of stocks with a high growth potential and see if their PE is still reasonable.


To help readers see pass the short term volatility of the financial market, we aim to bring you a long-term focused research analysis purely driven by fundamental data. Note that our analysis does not factor in the latest price sensitive company announcements.

The author is an independent contributor and at the time of publication had no position in the stocks mentioned.