We have seen luxury phones encrusted with diamonds before, and some of them are worth more than $1 million. But a British designer named Stuart Hughes is now raising the bar with an iPhone 5 that costs £10 million, or more than $15 million USD.
The gimmick of this particular Apple piece is that its home button is made of a 26-carat black diamond. The marketing babble on the website is satisfyingly nutty: “Diamond is distinctive in the way it reflects light. It has a unique brilliance and also breaks the light up into spectral colours, which reflect within the stone as it is moved.” It is also pretty cool that a product description page for a £10 million device manages to misspell the word “chassis.”
The product description for a platinum iPad is delirious: “Encrusted with 85.5 cts of ‘I’F’ Flawless diamonds, a total amount of 173 individually set sparkling gems sit beautifully on the skillfully crafted solid Platinum rear section which weighs in at a huge 2,700 grams.”
A “huge” 2,700 grams? This is apparently how the ultra-luxury biz works. After tablet vendors have spent tens of millions of dollars in R&D to shave a few grams off their devices, luxe designers wrap the gadgets in some of the heaviest materials found in our universe and then brag about how much they weigh.