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Cynthia Rowley and Gin Lane 1751 Announce New Partnership to Support Breast Cancer Research

·2 min read

Collaboration Launches with ‘Victoria’ Pink Bottle Clutch

NEW YORK, September 28, 2021--(BUSINESS WIRE)--Cynthia Rowley, a leading global lifestyle brand built on the philosophy that fashion should be an adventure, today announced its partnership with Gin Lane 1751, known for its handcrafted family of classic Victorian style gins. The collaboration will result in the co-creation of exciting new products, starting with the ‘Victoria’ Pink Bottle Clutch, which is now available for a limited time exclusively at www.ginlane1751.com and select retailers. The ‘Victoria’ Pink Bottle Clutch supports Gin Lane 1751’s annual fundraising campaign for The Pink Agenda - ​​the noted nonprofit organization committed to raising money for breast cancer research and care. Later this fall, the exciting new partnership will announce its next collaborative endeavor.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20210928005005/en/

With a striking floral pattern that exudes spontaneity, the Cynthia Rowley x Gin Lane 1751 ‘Victoria’ Pink Bottle Clutch evokes the bright and playful spirit of Gin Lane 1751 with elements of the gin’s botanicals, fresh fruits and herbs. (Photo: Business Wire)

"Gin has been my spirit cocktail of choice for some time, so when I came across Gin Lane 1751’s ‘Victoria’ Pink Gin I couldn’t believe all the things I love were in one bottle! It’s a sophisticated classic that can be dressed up or down with fresh fruit, mixers, or just good, clean, fun on the rocks. I’m elated we are able to support the brand’s fundraising efforts for The Pink Agenda," said Cynthia Rowley.

With a striking floral pattern that exudes spontaneity, the Cynthia Rowley x Gin Lane 1751 ‘Victoria’ Pink Gin Bottle Clutch evokes the bright and playful spirit of Gin Lane 1751 with elements of the gin’s botanicals, fresh fruits and herbs. Emblazoned with the cheeky reminder "More Gin Please," the clutch not only holds the Gin Lane 1751 ‘Victoria’ Pink Gin bottle, it also offers day-to-night versatility for holding the essentials for an on-the-go downtown lifestyle.

Each year, Gin Lane 1751 raises funds for The Pink Agenda by donating 50 percent of all profits throughout September and October. The creative collaboration to expand 2021’s efforts draws inspiration from Gin Lane 1751’s ‘Victoria’ Pink Gin.

The Cynthia Rowley x Gin Lane 1751 ‘Victoria’ Pink Gin and Bottle Clutch are sold together exclusively at www.ginlane1751.com for $37.99 MSRP.

View source version on businesswire.com: https://www.businesswire.com/news/home/20210928005005/en/

Contacts

James Hickey
james@hotline-agency.com

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