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Pot giant Canopy Growth to work with Holt Renfrew on holiday line

Jeff Lagerquist
Tokyo Smoke said the collaboration with Hold Renfrew is part of its effort to change the perception of cannabis use. (Canopy Growth)
Tokyo Smoke said the collaboration with Holt Renfrew is part of its effort to change the perception of cannabis use. (Canopy Growth)

Canopy Growth (WEED.TO)(CGC) is teaming up with Holt Renfrew on a collection of holiday-inspired cannabis accessories to be sold at the luxury retailer’s Toronto and Vancouver stores.

The collaboration will feature two special edition accessories from the cannabis giant’s Tokyo Smoke brand, a storage jar and a pot tray featuring Holt Renfrew’s Holiday Toile print inspired by a winter wonderland.

“This collaboration was an incredible opportunity for two seemingly diverse worlds to collide - Tokyo Smoke as a newcomer in the nascent legal recreational cannabis industry, and Holt’s as an established and highly esteemed fashion retailer,” Berkeley Poole, vice president and creative director of Tokyo Smoke Brands, stated in a news release on Friday.

“Our chic accessories will make any home warmer this season, perhaps for new customers who may not have considered cannabis as part of their holiday celebrations in the past.”

Tokyo Smoke said the collaboration with Holt Renfrew is part of its effort to change the perception of cannabis use through thoughtfully designed products.

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