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British Fashion Council Spearheads Deadstock Fabric Initiative

Natalie Theodosi
·2 min read

LONDON — The British Fashion Council has mobilized London designers to donate their deadstock, or unwanted materials, to fashion students across the U.K.

The aim of the community project, dubbed Student Fabric Initiative, is to support students whose resources have been diminished by the pandemic, and to help reduce industry waste.

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Brands both new and established are participating, including David Koma, Natasha Zinko, Roksanda, Simone Rocha, Barbour, Gabriela Hearst, Victoria Beckham, Halpern and Paul Smith.

The deadstock fabrics will be donated to students finishing their BA degrees across 33 U.K. colleges.

The project is a continuation of the ReBurberry initiative piloted earlier this year by the BFC and Burberry, which donated its own fabric and helped create a centralized logistics process for more brands and colleges to participate.

This time, Burberry will support the delivery of the material while the BFC will oversee all logistics. Matchesfashion, creative consultant Cozette McCreery and the writer Charlie Porter also supported the initiative.

“This collective action is in response to the pandemic but will hopefully become a model for how designers and brands can give back in the years ahead, placing sustainability at the heart of U.K. fashion education,” Porter said.

Throughout the pandemic, and faced with factory closures, more designers have been resorting to upcycling, as well as fabric donation schemes to support students and up-and-coming talent.

Labels like Dunhill and McQueen have also started donating their surplus fabric, while up-and-coming British designer Deborah Lyons has set up Fabric Society, an online destination where fellow designers and students can source deadstock fabric for their work.

“Eventually we do want the deadstock to run out. The industry has a lot of catching up to do, and while we’re using up the deadstock, we also need to research new materials and get to a stage where fully recycled or sustainable fabrics are available to the wider public,” Lyons said.

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  • 'We never said never:' Tecumseh council to reconsider cannabis retail

    Councillors with the Town of Tecumseh have decided to reconsider allowing cannabis retailers within the municipality. The town's council voted in favour of reconsidering its previous decision to opt out of allowing cannabis retail. The municipality's administration is now expected to bring a report to council by June that will include community feedback. "We never said never," said Tecumseh Mayor Gary McNamara. McNamara said the retail cannabis industry was fairly new back when his council decided to opt out on Dec. 11, 2018. At the time, he said he didn't know the impact the industry would have. He said he was concerned with loitering, whether increased policing would be needed and whether it would "create havoc" in the community. But based on the rollout across the province, he said none of these issues seem to have come to the forefront. The town is the only municipality in Windsor-Essex that has yet to approve cannabis retailers. On Tuesday evening, Tecumseh councillors heard from three delegates — Sam Katzman, Robert Katzman and Melissa Boow — about the need for cannabis retailers in the area. The Katzmans own and operate Greentown Cannabis and The We Store Cannabis in Windsor. The father-son duo said the stores would bring jobs to the area and noted that they have two locations in mind for Tecumseh retail spots. "It's a fantastic opportunity from all different sides," said Robert. Meanwhile, Boow, who owns House of Hemp Inc. in Tecumseh, said her shop is looking to include cannabis products. While she said she can appreciate the "level of concern and uncertainty surrounding the emerging cannabis industry," she noted that if distribution and regulation remain responsible, the industry can benefit the community. As of March 26, there were 23 retail stores in Windsor-Essex approved and another 26 seeking approval from the Alcohol and Gaming Commission of Ontario, which regulates the industry. Most recently, LaSalle opted in to the budding industry in March.