Beverage Giants Continue to Spark Major Interest in Partnering on New Cannabis-Infused Drinks

Significant buzz was generated once again when reports of how another major beverage giant was rumoured to be kicking tires on a potential cannabis partnership. This time it was one of the most recognizable brands in the world, none other than The Coca-Cola Company (NYSE: KO). The potential for breakthroughs in the cannabis-infused space is quite large, with a variety of cannabis players potentially getting involved including, Aurora Cannabis (OTC: ACBFF) (TSX: ACB), Canopy Growth Inc. (TSX: WEED) (OTC: TWMJF), HEXO Corp. (OTC: HYYDF) (TSX: HEXO), and CROP Infrastructure Corp. (OTC: CRXPF) (CSE: CROP). Initial reports on Coke’s potential partner named cannabis giant Aurora Cannabis but are so far unsubstantiated. In fact, Aurora management outright denied any official announcement the very next day—But not before seeing its shares rise by more than 30% within the next 48 hours on the speculation. Aurora’s competitor Canopy Growth already received its boost from hype surrounding new drinks. First when it inked a deal with Corona distributors, Constellation ... Click here to view full article