PLAYA VISTA, Calif., Aug. 27, 2018 (GLOBE NEWSWIRE) -- American Premium Water Corporation (HIPH) (the “Company”) announces that it has launched its LALPINA Hydro CBD product for sale today on its website (www.lalpinawater.com). The Company encourages the investor community to try the product out themselves; for the next week, the Company is offering a special 15% discount for investors. Use the code CBD15 at checkout.
Ryan Fishoff, CEO, commented: “The day has finally arrived! After years of development and work, on behalf of the Company, we’re excited to launch our infused CBD product. Since delivering the prototype back in January, we have done additional development work on the prototype and have added nanotechnology to enhance and increase the bioavailability and absorption rate of the product. The Company will also be looking to leverage its brands and expand into other exciting areas in the CBD space, specifically pet products, topicals and THC infused beverages. As we move forward, I will have more updates on these developments in the coming weeks and months.”
Nanotechnology has been used for pharmaceutical products to provide a solution for drug solubility and bioavailability. By mixing hydro and encapsulating the CBD with nanotechnology, it turns the CBD molecule into a water soluble drug, and maximizes bioavailability and delivery to the body’s cells and tissues, allowing it to bind to the body’s natural CB2 receptors. Combining hydro and nanotechnology will further place LALPINA CBD as the market forerunner.
“Expanding distribution beyond our website will be key. We have been working to obtain certifications to be able to be sold on Amazon. We are also looking at participating in the same GNC pilot program that we did with LALPINA Hydro earlier this year. We targeted a width swath of distribution (wholesalers, Amazon, direct to consumer, dispensaries) and, because of this, we made the decision to market LALPINA CBD under two labels: (1) LALPINA Hydro Nano CBD and (2) LALPINA Hydro Nano Hemp. The CBD specific label will appeal to retail and dispensary consumers where CBD is more acceptable. Utilizing Hemp in the branding will allow us to enter more outlets where there is not as much education about CBD,” added Mr. Fishoff.
Safe Harbor Notice
Certain statements contained herein are “forward-looking statements” (as defined in the Private Securities Litigation Reform Act of 1995). American Premium Water Corporation cautions that statements made in this news release constitute forward-looking statements and makes no guarantee of future performance. Forward-looking statements are based on estimates and opinions of management at the time statements are made. These statements may address issues that involve significant risks, uncertainties, estimates and assumptions made by management. Actual results could differ materially from current projections or implied results. American Premium Water Corporation undertakes no obligation to revise these statements following the date of this news release. Additional details of the Company's business can be found in its public disclosures as a reporting issuer under the Securities Exchange Act of 1934 filed with the Securities and Exchange Commission's ("SEC") EDGAR database.
American Premium Water Corporation
12777 Jefferson Blvd.
Playa Vista, CA 90066-7408
A photo accompanying this announcement is available at http://www.globenewswire.com/NewsRoom/AttachmentNg/fd3f47c3-c7be-4af7-ae3a-c54d997f6b09