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Prime Day deals Amazon doesn't want you to see

Melody Hahm
Senior Writer

If you can’t beat them, join them. That’s the mantra the entire retail world has adopted ahead of Amazon Prime Day.

This year the annual extravaganza, which is billed as a “two-day parade of epic deals,” even has a kick-off concert on July 10, starring Taylor Swift, Dua Lipa, and Sza. The deals and the live show are exclusively available to the over 100 million Amazon Prime members (and those who will sign up and forget to subscribe).

The big winner in all of this? The consumer. Here are competing retailers that will also be offering promotions. Spend wisely!

An eBay logo is projected onto white boxes in this illustration picture taken in Warsaw, January 21, 2014. REUTERS/Kacper Pempel/File Photo


The online marketplace’s “Crash Sale” starts July 15 with deals up to 50% off — and everyone gets free shipping. The press release is essentially one big jab at Amazon, stating, “If history repeats itself and Amazon crashes that day, eBay (EBAY) will drop even more can’t-miss deals on some of the season’s top items.” The sale is an extension of July 4 sales on homeware and electronics, with over 50% off brands like Apple, KitchenAid, Samsung, and LG.


Signs point to the sale items during the Black Friday sales event on Thanksgiving Day at Target in Chicago, Illinois, U.S., November 24, 2016. REUTERS/Kamil Krzaczynski

Target (TGT) is running "Deal Days” on July 15 and 16, slashing prices on what it dubs "rarely-on-sale" items like furniture, indoor rugs, bedding, cookware, car seats, and strollers, also offering same-day delivery and pickups. Target REDcard members get an additional 5% off.


Google Home smart speakers shown in San Francisco, California, U.S., March 28, 2019. Picture taken March 28, 2019. REUTERS/Dave Paresh

Walmart (WMT) is carving out more of a niche angle, focusing on smart speakers, specifically Google products. “Google Week” lasts from July 8 to July 16 and the Google Home mini smart speaker is 50% off, available now for $25 and smart speakers, security cameras and doorbells are also on sale. The world’s largest retailer also quietly lowers prices during the Prime season.


SAN RAFAEL, CA - AUGUST 21: Customers enter a Kohl's store on August 21, 2018 in San Rafael, California. Analysts had expected $1.65 per share. (Photo by Justin Sullivan/Getty Images)

Kohl’s (KSS) has been having flash sales almost on a daily basis, but is offering an extra 25% off on summer clothing leading up to Prime Day. The discount retailer recently announced it will accept Amazon returns at its 1,100 stores across the U.S. Amazon has been partnering with competitors’ brick-and-mortar stores, as customers will now be able to pick up packages at all 1,500 Rite Aid (RAD) locations.

Gap & Old Navy

NEW YORK, NY - MARCH 01: Pedestrians walk past Old Navy and GAP stores in Times Square, March 1, 2019 in New York City. (Photo by Drew Angerer/Getty Images)

Gap (GPS) is giving customers 50% off select sale styles and an additional 20% off online purchases. Old Navy marks down the prices of its jeans to as low as $8 in July, and last year’s sale coincided with Prime Day.


Macy’s is going all out on “Black Friday in July,” even designing the site to feature flash sales — like $200 Dyson vacuums and 70% off boxed fine jewelry. Free shipping on all orders ends Tuesday.


Forever 21

The fast fashion retailer is offering up to 80% off 5000 items already on sale. Plus, you can get 50% off web exclusives and swimwear.


H&M’s summer sale is in full swing. Get up to 70% off newly-added styles. Plus, the Swedish retailer is offering an extra 10% off your purchase when joining its Loyalty membership program.

High-end & specialty stores

In higher-end retail, Hudson’s Bay’s (HBC.TO) Saks is offering up to $175 off with the discount code JULYSF. Free shipping on all items.

  • $35 OFF your $175 full-price purchase

  • $75 OFF your $350 full-price purchase

  • $175 OFF your $700+ full-price purchase

Use the code “SUMMER” and get 40% off anything on Lord & Taylor’s website. Free shipping on all items.

Williams-Sonoma (WSM) customers get 20% off their orders in addition to free shipping with the code “FRIENDS.” Pottery Barn is offering two days of free shipping using the code “FREESHIP.”

Retailers first seized the opportunity to push their summer sales on Prime Day three years ago.

We’ll update this list as we learn more about the deals happening next week.

Editor’s note: This piece was originally published on July 10.

Melody Hahm is a senior writer at Yahoo Finance, covering entrepreneurship, technology and real estate. Follow her on Twitter @melodyhahm. She hosts Breakouts, a monthly interview series for Yahoo Finance featuring up-close and intimate conversations with today’s most innovative business leaders.

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