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Amazon is launching a YouTube competitor

Jeff Bezos
Jeff Bezos

Chip Somodevilla/Getty Images

Amazon founder Jeff Bezos.

Amazon is launching a competitor to YouTube called Amazon Video Direct (AVD), which will be a “self-service” program for video creators.

The program will let creators earn money from royalties and advertising. One way will be through the “AVD Stars program,” which will give creators “a share of one million dollars per month based on customer engagement with their title.”

Here’s how that will work, according to Amazon:

Amazon will distribute to creators a monthly bonus from the one million dollar monthly fund, based on the Top 100 AVD titles in Prime Video, in addition to any other revenue earned. Video creators and providers who use AVD to make their titles available in Prime Video will automatically be enrolled. The AVD Stars program launches today and the one million dollar monthly fund will make its first bonus distributions based on streaming activity from June 1st to June 30th.

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“For the first time, there’s a self-service option for video providers to get their content into a premium streaming subscription service,” Jim Freeman, VP of Amazon Video, said in a statement. “We’re excited to make it even easier for content creators to find an audience, and for that audience to find great content.”

Developing…

Disclosure: Jeff Bezos is an investor in Business Insider through hispersonal investment company Bezos Expeditions.

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