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'AI' is trending in Google searches — but it's not yet to the peak reached by Bitcoin in 2017

A magnifying glass is photographed with Google logo displayed on a laptop screen for illustration photo. Gliwice, Poland on January 23, 2022.
Google searches for "AI" haven't matched the peak seen for "Bitcoin" at the height of its search popularity.Beata Zawrzel/NurPhoto via Getty Images
  • "AI" is trending in Google searches, but it hasn't yet hit the peak seen by Bitcoin in 2017.

  • An Alliance Bernstein analyst crunched the numbers using Google Trends data.

  • One reason AI is lagging behind — at least so far — might be because it isn't a new term.

AI is making waves as it infiltrates more of everyday life, but a tech specialist at Alliance Bernstein noticed that people aren't searching for it as much as they did Bitcoin in 2017.

In Mark Schilsky's note to investors on Wednesday, he said interest in the term "AI" was at an "all-time high" based on data from Google Trends, which tracks how much people are searching for particular terms.

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But, he noted, "it's still far below the absolute hype of 'Bitcoin.'"

Schilsky's report shows a line chart comparing three search terms: "AI," "metaverse," and "Bitcoin." He pegged those as the buzziest segments of the tech industry over the past five years.

Screengrab of Google Trends report for AI, metaverse, and Bitcoin.
A screen grab from Google Trends shows what Alliance Bernstein analyst Mark Schilsky pointed out to clients: The peak of search volume for "Bitcoin" is higher than the peak of search volume for "AI" so far. And also: "Metaverse" has never really taken off.Alliance Bernstein

As for the latest data, it's possible that people haven't been googling "AI" with the same frequency they googled "Bitcoin" at the height of its mania in 2017 because the terms "artificial intelligence" and "AI" have been around for decades — at least since the 1950s. (Bitcoin, on the other hand, was a relatively new invention at the time.)

And the metaverse hasn't spiked significantly higher perhaps because many still view it as a place for video games and not something the average person can use in their ordinary life — much to Mark Zuckerberg's chagrin.

With the trendline for "AI" searches — and its apparent inevitable march to be an ever-more important part of our lives — it's likely only a matter of time before it surpasses "Bitcoin" for search volume. But we're not there quite yet.

Read the original article on Business Insider