BOULDER, CO--(Marketwire - Nov 19, 2012) - AeroGrow International, Inc. (
"There is great potential for retail locations to complement our catalog and web-based direct-to-consumer sales, especially around the holidays," said Mike Wolfe, President and CEO of AeroGrow. "These locations let us expand our distribution with highly effective 'show-and-sell' marketing of the AeroGarden line featuring live, growing gardens. The resulting increase in visibility allows us to reach a broader segment of consumers, generating incremental sales now and boosting future revenue with recurring purchases of seed kits, grow bulbs, and other accessories. We tested this concept in Colorado a couple of years ago with good results and are expanding the program this year to capitalize on our new assortment of products, including the AeroGarden ULTRA, the smartest and easiest indoor garden ever created."
The Company opened three retail kiosks at malls in Colorado and Arizona, including the Arrowhead Towne Center and Chandler Fashion Center in suburban Phoenix, Arizona, and the Flatiron Crossing Mall in Broomfield, Colorado. Each location will stock AeroGardens, seed kits, and accessories for "cash-and-carry" customers and also allow consumers to place orders for shipment directly to their homes, or to friends and relatives as gifts for the holidays. Each location will remain open throughout November and December which are traditionally the Company's strongest seasonal selling periods.
"Mall locations have the potential to be huge contributors to our future sales and profitability," continued Mr. Wolfe. "We believe there are hundreds of high-end malls across the country that fit our target profile and we're hoping to expand this program each year by opening more and more mall locations."
For more information on the AeroGarden or AeroGrow's full line of indoor garden products, please visit www.aerogarden.com. Follow us on Twitter at @aerogarden and Facebook at http://www.facebook.com/aerogarden.
About AeroGrow International, Inc.
Founded in 2002 in Boulder, Colorado, AeroGrow International, Inc. is dedicated to the research, development and marketing of the AeroGarden line of extraordinary dirt-free indoor gardens. AeroGardens allow anyone to grow farmer's market fresh herbs, salad greens, tomatoes, chili peppers, flowers and more, indoors, year-round, so simply and easily that no green thumb is required. See www.aerogrow.com.
"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Statements by Mike Wolfe, and/or the Company, statements regarding growth of the AeroGarden product line, ability to raise capital, optimism related to the business, expanding sales, and other statements in this press release are forward-looking statements within the meaning of the Securities Litigation Reform Act of 1995. Such statements are based on current expectations, estimates and projections about the Company's business. Words such as expects, anticipates, intends, plans, believes, sees, estimates and variations of such words and similar expressions are intended to identify such forward-looking statements. These statements are not guarantees of future performance and involve certain risks and uncertainties that are difficult to predict. Actual results could vary materially from the description contained herein due to many factors including continued market acceptance of the Company's products or the need to raise additional capital. In addition, actual results could vary materially based on changes or slower growth in the indoor garden market; the potential inability to realize expected benefits and synergies; domestic and international business and economic conditions; changes in customer demand or ordering patterns; changes in the competitive environment including pricing pressures or technological changes; technological advances; shortages of manufacturing capacity; future production variables impacting excess inventory and other risk factors listed from time to time in the Company's Securities and Exchange Commission (SEC) filings, including in "Item 1A Risk Factors" of the Company's Annual Report on Form 10-K for the fiscal year ended March 31, 2012. The forward-looking statements contained in this press release speak only as of the date on which they are made, and the Company does not undertake any obligation to update any forward-looking statement to reflect events or circumstances after the date of this press release.