Canadians have a growing interest in new products; they actively seek products that are new and different
TORONTO, Jan. 27, 2022 /CNW/ - Today, the results of the 19th annual Best New Product Awards (BNPA) were released together with new research by BrandSpark International on Canadians' shopping habits for consumer products. More than 12,000 Canadians voted on the latest beauty, health, personal care, food, beverage, household, home goods and pet products in 77 categories.
"There are so many new products launched each year, and consumers want to know which ones are really the best and worth purchasing," said Robert Levy, President of BrandSpark. "It is increasingly difficult for brands to break through the clutter and stand out. 65% of Canadians rely on the recommendations of other consumers to choose which products to buy. This is where the Best New Product Awards program comes in. The BNPAs help products stand out from competition and help brands gain an edge in the market by leveraging their win across various channels including traditional, digital, and e-commerce" said Levy.
BrandSpark actively seeks out triers of the products who vote on appeal, repurchase intent and product superiority - the gold standard methodology.
Key takeaways from this year's BrandSpark Canadian Shopper Study
Interest in new products increased this past year with 73% of household shoppers saying they like trying new products, and 47% reporting they actively look for products that are new and different. 6 in 10 shoppers also say they will pay more for a new product they believe might provide a better experience.
Most Best New Product Awards winners align with key consumer attitudes and trends:
Great Taste at Home
8 in 10 shoppers agree that taste is the most important factor in their food purchase decisions.
Taste remains the top driver of innovation in Food & Beverage as Canadians continue to enjoy premium treats at home. This trend is exemplified by several of this year's top scoring products: Hershey's Milk Chocolate Almond Stuffed with SKOR bar, Toblerone Ice Cream, and Ferrero Golden Gallery Signature Dark Edition.
3 in 5 shoppers try to find healthier versions of their favourite indulgent foods rather than eliminating them altogether.
While few Canadians are willing to sacrifice great taste for health, consumers love when taste and better-for-you combines. Examples include Del Monte Strawberry Frozen Fruit Bars, Healthy Crunch Strawberry Chia Jam, and Haagen-Dazs Divine.
7 in 10 Canadians believe that research is constantly leading to better products that can help them manage their long-term health.
New supplements that promote long-term health are resonating with consumers. Jamieson's Turmeric Gummies and Apple Cider Vinegar Gummies are among this year's highest scoring products, as are Webber Naturals Marine Collagen30 Bioelastin Peptides Capsules and Centrum Minis.
Well-Being & Relaxation
2 in 3 Canadians report they look for new products that will make their lives easier.
A heightened focus on well-being continues among Canadians, and comfort is a big part of that. Comfort propelled Endy to big wins for the Endy Sofa and Luxe Foam Pillow, along with The Casper Nova Hybrid Snow Mattress.
Cannabis products were also among the highest scores in this year's program. These products support Canadians' focus on well-being and relaxation– Cannabis-infused products are becoming mainstream with wins from Little Victory Lemonade (Low-Dose THC) and Deep Space Limon Splashdown (High-Dose THC). Other high scoring innovations included Quatreau Passionfruit & Guava (CBD Beverage) and Nuveev Replenishing Face Moisturizer (CBD Skincare - Topicals)
More than 6 in 10 beauty shoppers believe ongoing innovation continues to provide better beauty products.
Although Canadian consumers still share a lot of face time online, cosmetics & beauty rebounded in the past year, and consumers' appetite for innovation in the segment has grown. Top scoring winners include Burt's Bees Squeezy Tinted Lip Balm, Neutrogena Hydro Boost Hyaluronic Acid Serum, and Revlon ColorStay Satin Ink Lipstick.
37% of consumers say they want to be leaders in reducing their environmental impact.
An important area for innovation in 2022 and beyond will be environmental sustainability. Although only a small portion of mainstream product innovations are led by sustainability, brands are starting to make progress. The average new product in this year's Best New Product Awards program was reported as having more sustainable packaging than typical competitors by 57% of buyers, and as having more sustainable ingredients by 64%.
"We've seen sustainability become increasingly important to consumers. They believe it is manufacturers' responsibility to make their products more sustainable, but they welcome products that are better for the environment as long as the experience doesn't suffer and the price is similar," says Philip Scrutton, VP of Shopper Insights at BrandSpark. "The current movement toward sustainability is just beginning and we expect sustainable innovations to be a big part of the awards in the near future," he adds.
2022 Best New Product Awards Winners
FOOD & BEVERAGE CATEGORIES
Assorted Boxed Chocolate
Ferrero Golden Gallery Signature Dark
Better-For-You Ice Cream
Better-For-You Rice Crispy Snack
Smashmallow SmashCrispy Homemade
Cannabis Infused Beverages (High Dose THC)
Deep Space Limon Splashdown
Cannabis Infused Beverages (Low Dose THC)
Little Victory Lemonade
Quatreau Passion Fruit & Guava
Cheddar Cheese (Block)
Balderson Truffle Cheddar Cheese
Cracker Barrel Sweet Combo
Cheese Snack for Kids
Black Diamond Cheestrings Probiotic
Wendy's Baconator Pringles
HERSHEY'S Milk Chocolate Almond Stuffed
Stonemill Roasted Garlic and Sea Salt
Flavoured Coffee Creamer
Coffee Mate, Confectionary Range (Turtles,
Werther's Seed Cluster Caramel Popcorn
Flavoured Sparkling Water
San Pellegrino Momenti
Frozen Fruit Bars
Del Monte Strawberry Frozen Fruit Bars
Delissio Crispy Pan Pizza
Frozen Smoothie Cube/Puck
Evive- Immunity Smoothie Cube
Healthy Crunch Strawberry Chia Jam
Healthy Crunch Chocolate Strawberry
Toblerone Ice Cream
Nescafe Rich Intense
Nescafe Gold Single Serve on demand K-Cups
Grand Ferrero Rocher
Oroweat Organic 22 Grains & Seeds Thin
Protein Enhanced Bread
Bon Matin – Miche protéinée
Ready-to-Eat Grocery Store Meal
Longo's Fried Chicken & Cornbread Waffles
Healthy Crunch Salted Caramel Seed Butter
Cracker Barrel Signature Blends
Armstrong Cheese Slices (Mega Marble Thick
Dempster's Signature Bagels
Sweet Snacks for Kids
Sara Lee Little Bites Party Cake
Whole Bean/Ground Coffee
Lavazza Organic Planet Tierra Ground &
HEALTH & PERSONAL CARE CATEGORIES
Apple Cider Vinegar Gummies
Jamieson Apple Cider Vinegar Gummies
Battery Powered Toothbrush
Philips One by Sonicare Battery Powered
Capsule Collagen Supplement
Webber Naturals Marine Collagen30
CBD Skincare (Topicals)
Nuveev Replenishing Face Moisturizer
Shea Moisture Papaya & Neroli All day Frizz
Iron Vegan Balanced Energy – Roasted Coffee
Aveeno Calm & Restore Oat Gel Moisturizer
Burt's Bees Truly Glowing Refreshing Gel
Iron Vegan Superfoods & Greens Pineapple
Powdered Collagen Supplement
Organika Electrolytes + Enhanced Collagen
Botanica Perfect Protein Vanilla
Shea Moisture Papaya & Neroli All day Frizz
Stress Relief Supplement
CanPrev Magnesium Stress Release
Sensodyne Sensitivity & Gum Toothpaste
Jamieson Turmeric Gummies
Women's Hair Removal
Gillette Venus for Pubic Hair & Skin Razor
Revlon SkinLights Prismatic Bronzer
Revlon So Fierce Prismatic Shadows
L'Oréal Paris Le Color Gloss
Revlon SkinLights Prismatic Highlighter
Hydrating Facial Serum
Neutrogena Hydro Boost Hyaluronic Acid
Revlon ColorStay Satin Ink Lipstick
Revlon PhotoReady Rose Glow Primers
Bioderma Hydrabio H2O Micelle Solution
Revlon Ultra HD Snap Nail Polish
Neutrogena Hydro Boost Night Pressed
Teeth Whitening Treatment
Colgate Optic White Overnight Whitening
Tinted Lip Balm
Burt's Bees Squeezy Tinted Lip Balm
Vitamin C Serum
it cosmetics Bye Bye Dullness Vitamin C
HOUSEHOLD, PETS & KIDS CATEGORIES
Meow Mix Tasty Layers
Cough & Cold Relief for Kids
Honibe HoneyPops (Strawberry)
Pampers 360 Cruisers
Nature's Recipe Whole Grain Natural Dog
The Chompery Dog Treats - Beef Knee Bones
Downy Light In-Wash Scent Booster
Liquid Laundry Detergent
Tide Zero Liquid Laundry Detergent, Soft
Sponge Towels Ultra Pro
Single Dose Laundry Detergent
Tide Power PODs Heavy Duty Hygienic Clean
HOME GOODS CATEGORIES
T-fal Easy Fry Grill & Steam 3in1 XXL Air Fryer
The Casper Nova Hybrid Snow Mattress
Zwilling Now S 7-Piece Block
The Endy Luxe Foam Pillow
The Endy Sofa
About BrandSpark International
Founded in 2001, BrandSpark International is a boutique research and consulting firm that provides leading organizations with the clear direction they need to optimize brand positioning, ignite brand strategy, understand the evolving omni-channel shopper and prioritize growth initiatives. Best New Product Awards Inc. runs leading consumer-voted awards programs Best New Product Awards and BrandSpark Most Trusted Awards, as well as shopper community www.ShopperArmy.com, helping brands generate the highest quality & most trusted ratings and reviews.
To see more information on the winners, visit: www.BestNewProductAwards.com
For further information or interview requests, please contact:
Kim Diamond | Best New Product Awards | KDiamond@BestNewProductAwards.com | 647.213.6931
SOURCE Best New Product Awards Inc.
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