Key Prominent Players Covered in the Fitness Tracker Market Research Report Are Gramin Ltd (Kansas, United States) , Apple Inc (California, United States) , Fitbit, Inc. (California, United States) , Pebble Technology Corp (California, United States) , Samsung Electronics Co Ltd (Suwon-si, South Korea) , Google Inc. (California, United States) , Xiaomi Technology Co., Ltd. (Beijing, China) , Jawbone (California, United States) ,Nike (Oregon, United States) ,Other Players
Pune, India, Oct. 20, 2021 (GLOBE NEWSWIRE) -- The global fitness tracker market size is expected to reach USD 114.36 billion by 2028, exhibiting a CAGR of 15.4% during the forecast period. The rising adoption of wearable devices among the young population will significantly bolster healthy growth of the market, states Fortune Business Insights, in a report, titled “Fitness Tracker Market, 2021-2028.” the market size stood at USD 36.34 billion in 2020.
Report Scope & Segmentation
2021 to 2028
Forecast Period 2021 to 2028 CAGR
2028 Value Projection
USD 114.36 Billion
Market Size in 2020
USD 36.34 Billion
Historical Data for
2017 to 2019
No. of Pages
Device Type, Application, Distribution Channel
Growing Awareness Related to Health and Fitness to Fuel Demand for Fitness Monitoring Products
Increasing Prevalence of Health Disorders to Propel Market
Safety and Privacy Concerns to Limit Market Growth
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The Report Lists the Main Companies in this Market:
Gramin Ltd (Kansas, United States)
Apple Inc (California, United States)
Fitbit, Inc. (California, United States)
Pebble Technology Corp (California, United States)
Samsung Electronics Co Ltd (Suwon-si, South Korea)
Google Inc. (California, United States)
Xiaomi Technology Co., Ltd. (Beijing, China)
Jawbone (California, United States)
Nike (Oregon, United States)
Preference for Fitness During Pandemic to Positively Sway Market
The occurrence of COVID-19 has caused disturbance to the business of the fitness tracker industry. The interruption triggered in manufacturing, production, shipment, and sales of these products have massively affected the market. However, OEMs' constant development of technologically advanced products will cater to the demand for fitness amid the coronavirus epidemic. For Instance, Fitbit announced the launch of an innovative tracker, Fitbit Charge 4. The new device will assist and offer support to customers at home during this time.
Moreover, Fitbit also provides a free 90-day trial and access to premium content, thus leading to more premium subscribers. Similarly, the growing demand for fitness products during COVID-19 will improve fitness trackers' sales through online mediums, hence boosting the market. Besides, major brands' enormous research and development activities to incorporate technologies in devices that can identify and track infectious diseases such as COVID-19 will further enhance market potential.
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Fitness Bands are Expected to Hold the Highest Share
Based on device type, the market is divided into smartwatches, fitness bands, smart glasses, smart clothing, and others. Fitness bands held the dominant fitness tracker market share in 2020 owing to their user-friendliness and convenience.
Based on the application, the market is divided into heart rate tracking, sleep measurement, glucose measurement, sports, running, and cycling tracks. Running segment is expected to hold the maximum share during the forecast period.
Based on sales channels, the market is segmented into online, retail, and others. The online channels are expected to hold the lion’s share during the forecast period. The dominance is attributed to the growing penetration of the internet.
Geographically, this market is divided into North America, Asia Pacific, Europe, Latin America, and the Middle East & Africa
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The report fitness tracker market comprises:
Through analysis of the industry
Key insights into the market
Latest market trends and developments
Crucial information on COVID-19
Present and future market values
Sedentary Lifestyle of People to Spur Market Demand
The growing health issues such as obesity, lack of sleep, diabetes, and others because of the present deskbound generation will simultaneously create lucrative opportunities for the market during the forecast period. The growing emphasis on health and fitness to prevent major health conditions will bode well for the market. The rising awareness about the importance of a healthy lifestyle will fuel the demand for fitness products, thus enabling the fitness tracker market growth. Additionally, an escalation in gym-goers and fitness enthusiasts has potentially spurred lucrative opportunities for the market.
Surging Obese Population to Aid Expansion in Europe
The market size in North America stood at USD 17.36 billion in 2020 and is expected to account for the largest share during the forecast period. The region's growth is attributed to the growing health issues such as chronic diseases among the general population. Europe is expected to witness a substantial growth rate during the forecast period due to the increasing obesity in the region. The market in Asia Pacific is expected to rise tremendously in the foreseeable future due to the growing adoption of tracking devices among the young population in countries such as Japan, China, and India. India accounts for 60% of the young people in Asia Pacific.
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October 2019: Fitbit collaborated with the Bristol-Myers Squibb-Pfizer alliance to address atrial fibrillation detection gaps to accelerate diagnosis.
Table Of Contents:
Definitions and Assumptions
Key Industry Trends
New Product Launch
Technological Advancements in Fitness Tracker Market
Key Industry Development (Mergers, Acquisitions, and Partnerships, etc.)
Impact of COVID-19 on the Fitness Tracker Market
Global Fitness Tracker Market Analysis, Insights and Forecast, 2017-2028
Key Findings / Summary
Market Analysis, Insights and Forecast – By Device Type
Market Analysis, Insights and Forecast – By Application
Heart Rate Tracking
Market Analysis, Insights and Forecast – By Distribution Channel
Market Analysis, Insights and Forecast – By Country
Middle East & Africa
North America Fitness Tracker Market Analysis, Insights and Forecast, 2017-2028
Key Findings / Summary
Market Analysis – By Device Type
Market Analysis – By Application
Heart Rate Tracking
Market Analysis – By Distribution Channel
Market Analysis – By Country
By Device Type
By Device Type
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