LivingSocial has a new CMO.
It has hired Best Buy's former CMO and Executive Vice President, Barry Judge, who will now oversee all of the daily deal site's online and offline advertising, brand management, social media and more.
His mission is to help LivingSocial expand further internationally.
"No other company in the local commerce landscape combines LivingSocial’s broad reach, deep consumer and merchant relationships, and strong reputation,” Judge said in a release. “My career has been spent inventing and reinventing great brands, and LivingSocial has a unique opportunity to build a new industry from scratch by helping millions of local customers discover and share the best things to do in their cities.“
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