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The 10 things in advertising you need to know today
(Sky News)
Tesco CEO Dave Lewis.
Good morning. Here's everything you need to know in the world of advertising today.
1. Tesco has confirmed it won't be selling off its data and loyalty unit Dunnhumby. Potential buyers had included WPP and, reportedly, Google Ventures.
2. An iPhone ad blocking app has launched that blocks native ads. Been Choice claims it can block ads in Facebook and even Apple News.
3. Fantasy sports companies spend so much on commercials, they're moving the needle on TV ad spending. An increase in TV ad spending from DraftKings and FanDuel could add 0.5% to TV advertising growth in the third quarter of this year.
4. Facebook is to start scoring ads on its ad network based on how effective they are at meeting marketers' goals, such as encouraging consumers to make a purchase or download an app. The Facebook Audience Network will introduce an Advertiser Outcome Score from Tuesday in the hope of helping publishers on the network better optimize ad placements within their apps.
5. England rugby sponsors are trying to downplay any commercial losses following the team's unexpected early World Cup exit. TV advertising value for England sponsors will be reduced by "as much as 25%," according to one sponsorship expert.
6. Reddit is launching an advertiser-friendly news site. There won't be a comment section.
7. A 91-year-old chairman is making a comeback. Columbia Sportswear has a new ad featuring its former chairman and CEO Gert Boyle.
8. Here's how much tech giants like Apple and Google make per employee. Apple makes an astounding $1.9 million in revenue per employee.
9. Verizon is merging its mobile tracking supercookie with AOL's ad tracking network to match users' details. It means AOL will be able to use Verizon's controversial zombie cookie to match internet users to registered data such as gender, age range, and interests.
10. Budweiser built a WiFi-enabled fridge. It keeps stock of your beers and gives you football scores.
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