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UPDATE 3-Frontier raises offer for Spirit to stave off JetBlue's bid

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(Recasts first paragraph, adds details)

By David Shepardson and Rajesh Kumar Singh

June 24 (Reuters) - Spirit Airlines Inc on Friday urged its shareholders to back a merger deal with Frontier Group Holdings at a meeting next week after Frontier boosted its offer for the ultra-low-cost carrier.

Spirit is the subject of a bidding war between Frontier and JetBlue Airways Corp.

Both bidders view Spirit as an opportunity to expand their domestic footprints at a time when the U.S. airline industry is dogged by labor and aircraft shortages. Either of the deals would create the fifth-largest U.S. airline.

Under the revised terms, Frontier will bump up the cash component of the deal by $2 per share to $4.13 per share, along with 1.9126 Frontier shares in the cash-and-stock deal. Frontier will prepay $2.22 per share as a cash dividend to Spirit stockholders following approval of the transaction.

Denver-based Frontier has also increased its reverse termination fee to Spirit by $100 million to $350 million.

Spirit shareholders are due to vote on the merger deal with Frontier on June 30.

Florida-based Spirit has repeatedly rejected JetBlue's offer, saying it has a low likelihood of winning approval from U.S. regulators.

Yet, JetBlue has not given up on its quest, and has been trying to persuade Spirit shareholders to vote against the deal with Frontier.

On Monday, New York-based JetBlue sweetened its offer for Spirit by $2 to $33.50 per share in cash. Frontier's offer, at its closing price on Friday, is worth $24.29 in stock and cash.

"A JetBlue transaction faces significantly greater regulatory impediments than a Frontier transaction," Spirit said.

In a statement late on Friday, JetBlue said it continued to believe its proposal was superior to Frontier's, but said it will "more thoroughly" review and assess the revised terms of Frontier's proposal.

Both the deals are expected to face intense regulatory scrutiny. But JetBlue's Northeast Alliance partnership with American Airlines is a sticking point with Spirit.

The Justice Department has sued JetBlue and American to unwind the partnership. Spirit has asked JetBlue to drop the partnership if it wants a deal, but JetBlue declined.

Frontier stock closed up 6.6% on Friday at $10.54, while Spirit finished up 2.9% to $24.52. JetBlue shares gained 5.8% to close at $8.62. (Reporting by David Shepardson in Washington, Rajesh Kumar Singh in Chicago and Akash Sriram in Bengaluru; additional reporting by Jaiveer Singh Shekhawat in Bengaluru; Editing by Matthew Lewis and Leslie Adler)

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