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UPDATE 1-Shares in Brazil's Infracommerce jump after deal to buy rival Synapcom

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(Adds shares reaction)

SAO PAULO, Sept 27 (Reuters) - Shares in Brazilian e-commerce platform Infracommerce jumped on Monday after it announced a deal to acquire rival Synapcom Comercio Eletronico SA for about 1.2 billion reais ($225 million) in a stock and cash transaction.

Infracommerce stock was up 13.35% at 18.25 reais per share in morning trading in Sao Paulo, while the broader Bovespa index fell 0.5%.

The company said in a securities filing late on Sunday that it would pay 773 million reais ($144.89 million) in cash and 27 million reais in new shares in Infracommerce.

Given Friday's closing price of 16.10 reais for Infracommerce shares, issuing 27 million new shares would total 434.7 million reais.

The company said the deal represented the end of its strategic plan to use proceeds from an initial public offering concluded in April, in which it had raised about 2 billion reais.

Infracommerce said Synapcom had an annual recurring revenue estimated at 275 million reais and a portfolio of more than 60 clients, including Samsung and Phillips. ($1 = 5.3349 reais) (Reporting by Gabriel Araujo; Editing by Edmund Blair and Jonathan Oatis)

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