Gazelles look at each others’ butts to keep the status quo—and we do the same
We may like to imagine that we’re independent thinkers—but when push comes to shove, we often wind up going with the crowd. That’s because, much like gazelles, we’re biologically motivated to stick with our herds. A gazelle sticks with its kind as if its life depends on it—because from the perspective of its genes, it…