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Verizon Wants to Be More Visible

Rachel Gunter
Updated
Verizon Wants to Be More Visible

As T-Mobile (TMUS) and Sprint (S) were discussing whether or not they should combine their operations to better compete in the fiercely competitive US wireless market, Verizon (VZ) was busy crafting an idea for a new type of wireless service. Earlier this year, it quietly launched Visible, a new startup that offers unlimited wireless services at $40 per month. It includes unlimited data, calls, and text messaging. Unlimited data plans for Verizon and other operators such as AT&T (T), T-Mobile, and Sprint cost at least $20 more than Visible’s entire package.

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