Why Peloton Stock Popped Today
Shares of Peloton (NASDAQ: PTON) have popped today, up by 4% as of 2:42 p.m. EDT, after the connected fitness company announced its new Roku (NASDAQ: ROKU) channel. The new Peloton channel will feature thousands of workouts led by instructors and can be accessed with or without a Peloton Bike or Tread. Peloton will sell new subscriptions through the app (entitling Roku to a cut of sales), and existing subscribers can also log in to access the channel.