Are Acquisitions Helping Accenture’s Interactive Business Unit?

In order to boost its Interactive Group’s business, Accenture (ACN) continues to acquire digital marketing companies. In July, Accenture finally completed the acquisition of Shanghai-based digital marketing group HO Communication. In May, the tech giant struck a deal with the Shanghai-based firm to acquire its assets. However, the financial terms of the transaction were not disclosed. After the acquisition, HO Communication has become a part of the Accenture Interactive unit.