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Selling products on Amazon drives traffic to Chico's boutiques: CEO

In April, the parent company of Chico's announced plans to sell products on e-commerce giant Amazon. "This is also driving traffic to our boutiques," says the company's CEO, Shelley Broader. Amazon now has more than 100 million paid Amazon Prime members around the world — consumers who will now have an easier time purchasing Chico's apparel and accessories.