At Home’s Fiscal 2019 Margin Performance
In the first half of fiscal 2019, At Home Group’s (HOME) gross margin increased 90 basis points to 33.5%. SG&A (selling, general, and administrative) expenses increased 66.4% due to higher new store openings and advertising costs and stock-based compensation. Its adjusted SG&A expenses increased 28.3% due to higher ad spending and store openings.