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Why Accenture Has Acquired Adaptly

Accenture’s (ACN) Interactive segment provides marketing-related services to its clients. It entered into the practice of digital ad-buying last year and became a potential threat to ad agencies such as Omnicom (OMC) and WPP (WPP). In the short time since then, Accenture has managed to win clients such as HP (HPQ) and Radisson Hotel Group to manage their digital media operations.