Competition among alternative protein players gets hot as companies beef up with new deals

The competition for control of the burgeoning market for burger replacements (and other alternatives to animal proteins) continues to heat up. Beyond Meat and Impossible Foods, the two leading contenders for top purveyor of plant-based patties (and other formulations), have spent most of the typically sleepy summer months jockeying for position as top supplier to a food industry suddenly ravenous for alternatives to traditional meat products. As soon as the first Impossible Whoppers came off the flame broilers at Burger King, Beyond Meat was announcing a new fast food chain supply deal of its own with Subway.