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Why Is GoPro Optimistic about Reducing Product Prices?

Why Is GoPro Optimistic about Reducing Product Prices?

Can GoPro Achieve Its Financial Targets following a Tough 2017? GoPro has been struggling to get users to upgrade their devices, and the company has attributed this to the higher price point of its products. GoPro’s management has maintained that given the right price point, customer demand for its products will increase.