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Why Did Netflix Start Disclosing Viewership Figures?

Why Did Netflix Start Disclosing Viewership Figures?

Until recently, video streaming giant Netflix (NFLX) didn't disclose the viewership of its original content. However, that has changed this year. Releasing these figures may be indicative of increasing viewing time on Netflix, which could be a critical insight, as Netflix may increase its subscription rates based on how much its subscribers value its content.